Coffee Black Card: beans, for brewing in a cup

Coffee brands

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Slogan: “Black card - you will be happy!” – everyone who watches domestic television has heard. Therefore, almost every one of us knows about this consumer product, but perhaps not in all the details. And in order to start buying a product called Black Card coffee, you need to study it theoretically, which is what we will do now, with your permission.

The brand appeared on the Russian market about ten years ago and is of Russian origin. This is a mixture of elite Arabica varieties from Africa and South America. Many people confuse the product under review with another famous coffee brand - Carte Noire, which translated from French into Russian sounds similar - a black card, but has nothing to do with our main character today.

So, be careful. It probably makes sense to buy Carte Noire from Kraft Foods and Russian coffee Black Card Brazil for comparison. What to give preference in the future, you need to decide for yourself. There is an old wise saying that is appropriate in the context: there are no comrades according to taste!

History of origin

The Golden Domes company decided to create its own brand of coffee.
The creator of the brand was , created in 1997. At that time, it was a medium-sized food industry enterprise in Russia (Moscow region, Odintsovo district), producing grocery products, most of which were roasted nuts. Coffee was produced, but the company did not have its own production. After a while, the “Black Card” appears.

Coffee gained its popularity quite quickly, but due to the fact that the company experienced a crisis and, at the same time, an acute shortage of funds, it was not possible to develop further. “Black Card” did not achieve a leading position and had an average price; it was these parameters that attracted the Strauss Group. At that time, the international company was trying to test the paths of development in Russia and other CIS countries, so they liked this brand.

Today, the brand occupies a stable and fairly high position in the mid-price niche.

The main direction is focused on “coffee out of home”, i.e. deliveries are sent to bars, cafes, and restaurants. Strauss is also famous for such coffee brands as TOTTI, FORT, Ambassador, Le cafe. The “Black Card” is represented in all continents of the globe; coffee culture is most actively spreading in the countries of the East.

history of the company

Initially, the development of coffee products called “Black Card” was carried out by the manufacturer Jacobs Douwe Egberts. In Russia, the brand was purchased by the Russian holding Strauss Group. Additionally, the coffee manufacturer is developing products under the names Le Café (since 2010), Totti Caffe (since 2009), Ambassador (since 2011).

The Black Card coffee line was first introduced in 1992 under the name Elite. The consumer was announced 2 methods of processing raw materials, namely the ground version of the drink and in beans. The name of the manufacturer of the coffee delicacy was changed to Strauss in 2007. Since 2008, Strauss has been developing coffee products for consumption by people outside the home. Additionally, the manufacturer organizes the adjustment of office coffee equipment and coffee machines in the restaurant business.

The brand was introduced to the market in 1992

Primary goal . The manufacturer claims that every person has the right to their own space, a couple of minutes to relax with a cup of hot drink. The buyer is faced with the question of choosing the appropriate variety, the degree of processing of the product, both taste and cooking method.

Raw materials and coffee production procedure

All deliveries of coffee fruits are checked at the company's head office, which is located in Switzerland. The exact location, date of manufacture, and packaging of the product are indicated on the packaging.

The main coffee bean processing facilities are located in Germany, Novgorod, and the Vladimir region. The company is constantly expanding its product range and processing methods. Raw materials for preparing the Black Card drink must meet quality standards:

• there are no chips on the surface of the grain;
• it has a glossy shine;
• retains useful microelements and oils.

To obtain a strong Black Card drink, it is recommended to purchase Robusta. This soft, aromatic treat is made from 100% Arabica coffee. Product production occurs according to the following stages:

1. Primary processing of grains. It consists of drying and wet rubbing of the fruits of the coffee tree.
2. Cleaning of raw materials. At this stage, dry air is used, which sorts the husks and small hulled grains.
3. Selection based on weight. You can get identical grains using a sieve through which all raw materials from the manufacturer Black Card pass.
4. Roasting beans. Roasting of coffee fruits takes place in specially equipped ovens in a slow and gentle mode.
5. Cooling. For a rich taste, the fruits are cooled to 40 °C.
6. Packing. The aroma and taste characteristics of the resulting raw materials can be preserved using vacuum packaging.

Manufacturer and production process

Coffee Roasting Process
Deliveries are made through the head office in Switzerland, where special attention is paid to the quality of the product. Raw materials are purchased from manufacturers from all over the world. It has its own factory in the Vladimir region, but part of the product is produced near Nizhny Novgorod at Grand-NN. More detailed location information is provided on the back of the packaging.

The preparation of coffee beans for consumption is carried out using the latest equipment, which is able to take into account the slightest inaccuracies of the technological process.

This allows you to bring quality to the maximum level. The company cares about customers, so they introduced green, unroasted coffee into their product range for those who care about their health and figure.

Coffee Recipes

Autumn is a time of dreams, cozy gatherings with friends and, of course, coffee evenings, when all you want to do is just enjoy the aroma of coffee and, standing by the window, watch the enchanting and slightly sad picture of the fading autumn. You have a choice of two autumn recipes with Black Card coffee. There is nothing more pleasant than sitting down with a cup of sweet drink and daydreaming. Life is an easel, and the brushes are in our hands. Let's brighten up November 2020 with a cup of aromatic coffee!

Range

The Black Card coffee assortment
offers customers a large selection of products. A characteristic distinguishing feature is the presence of a gradation of drinks. The Russian market is included in the consideration; products can be imported from other countries to certain points, so the assortment often differs.

Grain composition of the Gold brand (golden)

According to Roskontrol inspections, it is one of the most popular products. Despite the presence of cadmium and lead in fairly large quantities, even instant coffee is 100% natural Arabica coffee. The indicators are within acceptable limits. The grain composition of the Gold brand has a medium degree of roasting, the taste is strong, slightly creamy.

Exclusive brasilia

Instant coffee Exclusive Brazil
Online stores offer a grain version (composition not specified), but the official manufacturer offers instant coffee. It has spicy notes and a rather piquant aroma.

Ground

Ground coffee for brewing in a cup
A mixture of Arabica (Africa, Brazil) and Robusta (Asia). Robusta adds bitterness and strength to the drink. Has a slight sourness. There is a standard grind, ground for Turkish coffee and several options for brewing in a mug. Convenient to use at home. Similar grinding is also available in the Jockey and Jacobs Monarch brands.

In beans

Strange, but on the packaging the manufacturer decided not to indicate what types of beans were used for preparation. The standard inscription says that they grew in hot countries, which is already understandable.

The packaging quite often contains grains of different sizes and even colors, as if they were collected from different batches.

The downside is the pungent smell, although the packaging states medium roasting.

Espresso beans

Black Card Beans
Standard blend for preparing strong, rich espresso coffee. The composition is lost again, however, the manufacturer promises foam, which means there is definitely robusta present. This coffee rarely gets high marks, but some people like this particular roast.

Fresh beans

This is instant coffee to which finely ground Arabica beans have been added. Thanks to this, it has a brighter taste. The packaging is significantly different in appearance from the above products.

Premium collection

Karmic can of Premium
Colombian Arabica coffee packaging, collected from elite plantations. The look and taste of this coffee is delightful. It has light chocolate notes that persist even when chilled.

The products can be purchased in pleasant and convenient packaging of various weights. A ceramic or glass jar is often chosen as a gift.

Cost of coffee

The cost of coffee depends on the weight category and the packaging method of the raw materials. The price range is from 250 rubles to 800 rubles. The approximate cost of Black Card products is presented in the table.

Reviews of Carte Noir coffee are positive. The consumer rates the coffee brand 4 out of 5. The price segment, according to the consumer, belongs to the affordable category.

You can purchase the product at any specialized tea or coffee store. Raw materials are purchased from Brazil or Colombia. Used for making Robusta and Arabica coffee. The natural taste of the grain can be preserved by individually roasting and drying the product. The manufacturer offers a large assortment of instant, ground and bean coffee, but there are no capsules for the coffee machine.

Recipes for brewing coffee with the Black Card

Coffee with milk and cocoa

Brewing coffee in a Turk
Preparation time: 10 minutes.

What you will need:

• Ground coffee (any from the collection) – 2 tsp
• Cocoa – 2 tsp
• Milk – half a glass
• Water – 200 ml
• Heavy cream – 50 g
• Sweetener (to taste)
• Turk

Cooking method:

• Boil milk in a saucepan
• Add sweetener and cocoa mixture
• Mix thoroughly, boil for 2 minutes and turn off the heat
• Brew regular coffee in a Turk
• Gradually pour the finished coffee into the milk, stirring thoroughly
• Pour the mixture into a bowl, garnishing with cream on top

Coffee with citruses and spices

Coffee with citrus and spices
Ingredients:

• Coffee – 2 tsp
• Orange zest – 1 tbsp
• Lemon zest – 1 tbsp
• Water – 300 ml
• Citrus liqueur – 1 tbsp
• Sugar – 2 tbsp
• Cinnamon – 1 pinch
• Cloves – 3 pcs.

Cooking method:

• Sugar, spices and zest are laid out in a dry, heated frying pan.
• As soon as the sugar begins to melt, add liqueur to the mixture.
• Mix thoroughly and strain through gauze cloth.
• Brew coffee in a Turk and pour into a cup.
• The liqueur mixture is gradually added to the coffee.

Recipes can be made for yourself. Experiments are allowed. By adding spices and various syrups, thereby reducing or increasing the richness, the ideal recipe for invigorating coffee is derived.

Manufacturer

This product is manufactured by the Odintsovo factory “Golden Domes” (the city of Odintsovo is located in the Moscow region). The factory specializes in the production of food products and produces both ground and bulk freeze-dried goods. For example, Black Card Gold coffee beans are roasted on site. And due to this, inexpensive, high-quality goods reach Russian stores, the cost of which barely exceeds two hundred rubles per bag or jar. If you take the product per kilogram, then the price of Black Card coffee turns out to be quite acceptable for the average Russian. Based on the results of successful sales of the classic version, ZAO Zolotye Domes decided to produce the mixture in crystals. This is how instant Russian coffee of this brand appeared.

Reviews

Coffee Black Card is a good copy in its price category.
Studying the comments about the product, it is worth noting that a matter of taste plays an important role here. Among the reviews there are many positive ones. The buyer is attracted by the good value for money; many are not picky about the taste of the drink, so they purchase the product for a long time. Neutrality simply states that the coffee did not live up to expectations, saying that no bad things were noted, but there is no desire to purchase any more.

Unflattering words can often be found, some do not stand on ceremony in their reviews of coffee, but more often people are faced with a defect or a “left” product, because the original “Black Card” is ideal in execution.

Constructive criticism is not negative; consumers compare coffees, share their opinions and find like-minded people.

About the brand Black Card

When this coffee appeared, consumers compared it with such a popular brand as Carte Noir. Therefore, the Black Card from the Russian manufacturer has gained popularity; it is valued for its decent quality and reasonable cost.

Now, Black Card occupies a leading position in the coffee market. The brand produces ground, instant and bean coffee. Coffee beans are roasted at one of the Russian factories, so an inexpensive, high-quality product arrives on store shelves. For example, the cost of a package of coffee beans weighing one kilogram is affordable for every Russian.

The Black Card brand is popular among professionals. It supplies goods to restaurants, bars and cafes. For the production of ground and freeze-dried coffee, raw materials are delivered from all over the world.

Assortment of coffee "Carte Noire"

Instant coffee “Carte Noire”: - “French perfection” - classic French coffee in a glass jar; — “French originality” — “Carte Noire” coffee in a soft bag with a zipper; — “French elegance” — “Carte Noire” coffee in sticks for one serving (2 g of coffee per stick) — we talked about them above; — “French Romanticism” is a sophisticated decaffeinated drink in a glass jar.

Natural coffee "Carte Noire": - "French temptation" - "Carte Noire" beans - "French perfection" - ground "Carte Noire" - "Expresso. French style" - Carte Noire coffee for coffee machines. — “Velours.” French sophistication" - Carte Noire coffee with a pleasant soft taste. Here is a not very extensive, but very specific, with the same exquisite taste, “Carte Noire” coffee assortment.