With
When it’s cold and cloudy outside almost all year round, you want to add more warmth and sun to your life. Therefore, it is not surprising that in Finland, which does not have coffee plantations, the tradition of greeting the morning with a cup of hot coffee has taken root, offering it to guests and drinking it during work breaks.
Finns drink more than 9 cups of coffee per day, an average of 9.6 kilograms per person per year. Finland is the first country in the world in coffee consumption, surpassing even America and Norway in this indicator.
Coffee from Paulig
The Paulig concern is the leader in coffee production in Finland. Most popular brands belong to him.
Finnish coffee Juhla Mokka
The most famous brands of Paulig coffee and their degree of roasting (strength):
- Juhla Mokka (1) and Juhla Mokka tumma paahto (2) are ideal for evening gatherings with friends;
- Presidentti (1) and Paulig Presidentti tumma paahto (3) for preparing a “celebratory” drink with a mild taste;
- Brazil (2) from the Brazilian variety of santos beans;
- Presidentti Black Label (4) with a chocolate aftertaste thanks to Kenyan Arabica;
- Presidentti Gold Label (4) premium blend of Arabica beans from Ethiopia and Papua New Guinea;
- Parisien Coffee (5) made from robusta beans, usually drunk with milk.
In addition to the listed brands, the Paulig line includes Arabica, Espresso, and Mokka coffee blends of varying degrees of roasting and taste.
How much does coffee cost in Finland?
Paulig Presidenti is considered the most expensive of the traditional coffees, Paulig Juhla Mokka represents the middle price segment, and Meira Kulta Katriina is the cheapest.
The average cost of a pack weighing 500 g is:
- Paulig Presidentti: 4-5 euros
- Paulig Juhla Mokka: 3-4 euros
- Paulig Brazil: 5-5.5 euros
- A pack of Meira Kulta Katriina or Meira Saludo will cost 3.5 euros.
- A half-kilogram pack of Swedish Lofbergs will cost just over 4 euros.
- The cost of Lidl's own brands will be no more than 3 euros per 500g pack.
Meira
The second most popular coffee brand in Suomi is Meira. Finns love it for the good taste of the drink and low prices.
Finnish coffee Saludo
The most famous brands of Meira coffee and their degree of roasting:
- Saludo (1) from Arabica beans grown in Latin America;
- Kulta Katriina (1-3) with a slight sourness due to the presence of robusta.
History of the invigorating drink
Coffee first appeared in Finland only in the 18th century. The first cup of this drink was drunk in Vyborg. The drink, new to the Finns, was perceived by the Lutheran Church as a dangerous innovation, as a result of which it was banned. Despite this, wealthy residents of the country eventually became addicted to it: already in 1750, there were about a hundred or more fans of this drink in Helsinki. As a rule, Finnish coffee was available only to representatives of the rich segments of the population. A century later, it became one of the attributes of Finnish life. A coffee grinder and ground Finnish coffee appeared in almost every home, and the rich aroma of beans was in the air. The favorite drink was also reflected in the art of that time. Finnish coffee beans were described more than once in many literary works of that time - for example, in the story “For Matches” by Maiju Lassila, in which the main character went for matches to make Finnish coffee.
In 1876, the German Gustav Pauling founded the company of the same name. Initially, its main activity was the import of coffee beans to Finland. In 1929, the most popular brands appeared - Presedentti and Juhla. It was at this time that Finnish coffee began to be sold in the usual packs. The country of Suomi experienced an acute shortage of the invigorating drink during the Second World War. Today, a pack of coffee presented as a gift to a Finn is a sign of respect.
Coffee from Sweden
There is quite a lot of Swedish coffee in Finnish stores. The most popular products are from the Gevalia brand, which is a supplier to the Swedish royal court. Gevalia coffee is offered in roasts from 2 to 4, has a delicate aroma and taste without sourness.
Coffee Gevalia
The products of the Swedish brand Lofsberg Lila are also made from Arabica. The Kharisma brand allows you to get a drink with a nutty aftertaste, and Magnifika - with a chocolate aftertaste.
How Finnish coffee is made at a factory in Tver
Last year, the incredible happened - Russia ceased to be a “tea power”: according to statistics, in 2019, Russians drank 180 thousand tons of coffee drinks, and much less tea. This is due, first of all, to the fact that good, aromatic, “drinkable” light roast coffee has become more accessible to us. Including thanks to our coffee-loving neighbors – the Finns. In Finland, coffee breaks are enshrined at the legislative level along with lunch breaks: you can safely leave several times during the day for a cup of coffee. This phenomenon even received its own name “kahvitauko”. What kind of coffee do the Finns, and now we, drink?
The main coffee company in Finland is, of course, Paulig
In 1876, the enterprising German Gustav Paulig opened his own food business in Helsinki and named it after himself. At first, the Paulig company was actively involved in importing and selling goods transported from abroad: salt, spices, flour, alcohol and, of course, coffee. Already in the 20th century, production expanded, and in 1904 the first coffee roasting plant was opened in Helsinki. For the 25th anniversary of this plant, the company introduced its first own coffee blends: Juhla Mokka and Presidentti - they have been around for 90 years!
Fully automated production at Paulig factories
Paulig's head office and main coffee production are located in the suburbs of Helsinki, in Vuoosari. But this plant produces coffee mainly for the Scandinavian and Baltic markets - the largest in coffee consumption: the output is about 45,000 tons per year, which is equivalent to 100 million packs annually.
Almost 10 years ago, in 2011, a full-cycle coffee roasting and packaging plant was built in the Tver region. Here they produce coffee beans and ground coffee for home and professional consumption not only for Russia, but also for the CIS countries. Coffee from the Paulig plant comes in a variety of packaging from 75g to 1kg and different grind levels for all brewing methods.
Paulig Presidentti coffee is 100% Arabica from South and Central America
The plant has 5 production lines for different types of packaging. The control systems are fully automated, so it is almost impossible to meet people in the workshops! Robotization is one of the trends in the global food industry that Paulig follows. The company generates many innovations on its own. For example, Paulig Presidentti was the first coffee in Europe to be marked with the date of production, which allows you to control the freshness of the product. The movement towards transparency of production did not stop there; now on Paulig coffee packages you can get detailed information about which plantations the coffee raw materials were collected on.
An important stage for monitoring the quality of coffee is cupping (tasting).
Back in the 90s of the last century, the manufacturer began to use environmentally friendly materials when packaging Presidentti. The Paulig coffee roasting plant in the Tver region meets the highest international quality standards for food production, occupational safety and health, and environmental safety. Paulig has an ambitious goal: to make coffee roasting production 100% zero waste. For the period from 2011-2019. the share of non-recyclable waste from the Tver plant sent to a landfill decreased from 87.6% to 12%. Today, more than 90% of industrial waste is sent for recycling.
By the way, the Tver Paulig plant was one of the first in the country to produce coffee that has passed European organic certification. This is how the production of Mundo organic coffee began.
Following trends and respecting traditions is the key to delicious coffee!
Every year, the plant in the Tver region produces more than 10,000 tons of coffee
Where can I buy
There are departments with coffee from Finnish and Swedish brands in every supermarket. There are also specialized coffee shops. To be fair, prices are often lower in supermarkets. But in specialized stores they will tell you in detail about each type of coffee.
When choosing which package of coffee to buy, you need to pay attention not only to the popularity of the brand and the degree of roasting. If you buy coffee not in beans, grinding is important, which determines the recommended preparation method. It is usually indicated by a small design of a cup, a Turk, or a coffee machine on the package.
Coffee ritual in Finnish
Finns' love of coffee is so strong that the country has two official coffee breaks (kahvitauko). They are specified in every employment contract. At this time all work stops. Even a huge queue won’t stop you from closing the reception window for a 15-minute coffee break.
The peculiarity of the coffee ritual in Finland is the leisurely conversation. They don’t drink the drink in one gulp, but sip in small sips, talk, and think about plans. If guests come, it would be rude not to offer coffee.
Finns prefer light roasting, which results in less caffeine in the beans. Therefore, drinking large amounts of coffee per day does not seriously harm their health. And lovers of the strong drink go to a specialized coffee store, because regular grocery stores sell mostly light-roasted beans.
Interestingly, in Finnish coffee shops it is possible to ask for a second cup of coffee. It will be given for free or for only 50 cents. To do this you need to say “santsikuppi”. And the code word “maitovara” means that you need to leave room for milk or cream due to the fact that most often additives are not used. They don’t particularly like instant coffee either, only if they’ve run out of natural coffee.
Since 2013, coffee shops in Finland have increasingly offered filter coffee. And in the most advanced establishments they brew in an aero-press, siphon and Chemex.
Green coffee – lose weight with taste?
Recently, unusual green coffee from Finland has been gaining popularity - it is believed that it is not only tastier and healthier, but also significantly contributes to weight loss. You can buy it, like regular black coffee, in almost any store, but green coffee is also found in pharmacies along with vitamins and various healthy food additives. Despite the fact that the benefits of green coffee have not yet been proven, there are no special contraindications to its use. Even if you are not trying to lose weight, you can simply try a new type of coffee.
You may be interested in the following articles:
- list of stores in Finland
- alcohol from Finland
Reviews
What coffee lovers like most is that Finnish Nescage Kulta has no acid. Coffee only has a bitter coffee taste.
Other reviews can be found below:
- Natalya: “The aroma of ground coffee, excellent taste, perfectly invigorates. The disadvantage is that you won’t be able to buy it in regular stores in the Russian Federation; you can only order through online stores that work with Finnish manufacturers.”
- A user with the login tan.-log from the city of Samara: “I was impressed by the coffee, the main thing is that it doesn’t cause heartburn. I didn't find any shortcomings. Finnish instant coffee turns out strong, even if you don’t brew it in a Turk.”
- A user named Tan_66 from the city of Akhtubinsk: “This is the taste of real Nescafe.” Coffee doesn't sour." There is only one drawback - it’s difficult to get in Russia.”
Other users on the forums also write rave reviews, which relate to the taste, aroma and the fact that Nescafe Kulta from Finland is truly invigorating. Many people say that this type of instant coffee is an excellent substitute for natural coffee, which must be brewed in a Turkish coffee pot. If you don’t have time to prepare a drink in a cezve or Turk, then you can make do with Nescafe Kulta.
The pleasant aroma and taste of the Finnish drink is difficult to forget, so most Russians try to purchase a quality product during an independent trip to Finland. If you can’t get there in person, then you can order coffee online or ask friends/relatives living in Finland to buy and send a couple of packs to Russia.
It is advised on websites dedicated to Finland to bring Nescafe Kulta as gifts to family members and friends.
Production of Gevalia Coffee
To produce unique blends, raw materials are purchased in different countries of the world. Each region processes beans differently, using wet and dry technologies and honey. Each type of grain has its own specific flavor and aroma notes.
The company roasts its own beans using different temperature treatments. To obtain ground coffee, Gevalia uses low-temperature grinding techniques. This makes it possible to retain as much of the original taste and smell of beans as possible.
In the production of instant drinks, proven, latest technological methods are used that are environmentally friendly for people and nature in general.
Capsule coffee
One package contains 16 capsules, each of which is designed to brew one cup. The advantages of the product are convenience and speed of preparation. The capsule is placed in a special compartment of the coffee machine without first opening it, thanks to which the freshly brewed drink has a wonderful aroma and deep taste. The range includes classic black coffee and cappuccino.
Our store offers only original products from a well-known brand. Purchases are made through the website. After ordering, our manager will contact you to clarify details. Fast delivery of goods is carried out throughout the city of Moscow and all regions of Russia.
