Bushido coffee is packaged in beautiful Japanese style jars. They have hieroglyphs and an inscription in Russian that the coffee is from Switzerland. Despite the Japanese symbols, the coffee is produced by Swiss specialists, whose customer is the Japanese company Bushido Group Ltd.
The latest technologies are used in production. The beans are roasted by hand. Thanks to the gentle treatment and blending, the product is highly valued by consumers. The concept of this coffee as Japanese comes from the German advertising company Kakoii.
They decided to take advantage of our compatriots’ passion for everything exotic and premium. And that's why the new brand sounds like Bushido. The products are received by consumers in the post-Soviet space, Americans and Koreans.
Trademark "Bushido": history and description of the brand
In Japanese, Bushido means “samurai code of honor.” The history of the brand’s creation begins in the Land of the Rising Sun, where coffee was second in popularity to tea. Moreover, instant drinks were not in demand. In the 90s of the last century, enterprising businessmen tried to prepare a light-roasted freeze-dried variety. Consumers liked the new product, but grain and ground varieties began to be sold only 10 years later.
All products called “Bushido” are produced in Switzerland at the HACO Ltd. plant, and masters from Italy work on the blends.
In Russia, the coffee customer is Hors Ltd., which also owns other brands:
- Egoiste;
- Infinity;
- Today;
- Elza;
- "Moskoffee"
The packaging design with hieroglyphs, recognizable among other cans and bags, was developed by the German advertising agency Kakoi. Due to the unusual design, many consumers believe that they bought real coffee from Japan.
You can buy Bushido coffee as Swiss, but don't think it's Japanese.
Bushido Original Coffee
+++++++++ Good day everyone! +++++++++
Finally, my little hands got around to writing a review for this coffee.
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I love coffee, especially in the morning. Of course, nothing beats freshly ground and brewed coffee. But... apparently not made by me( There is a wonderful coffee machine, there is a hand mill (the grinding is exactly for this coffee machine), in the end there is a copper Turk, but... No matter what kind of coffee I try to make, it turns out outright rubbish( Perhaps not I take those varieties, or my hands are in the wrong place;) So for “brewed” coffee I had to buy a capsule coffee maker, but basically I have to be content with instant coffee.
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I've been chasing Bushido for a long time (not because it's not on sale, but I caught a promotion at a discount, since it's not cheap, and it would be a shame if I bought it at full price, but didn't like it).
So, I caught the promotion and bought a jar. I don’t remember the exact price (it was before the New Year), but I remember that even with the promotion it cost me more than many others without a discount.
So, here it is - the treasured jar:
I don’t really understand why “the best Japanese quality” if Arabica coffee is made in Switzerland? Well, okay, high hopes were placed on it precisely because it was made in Switzerland. This for me was a guarantee of quality. Swiss cheese and chocolate immediately came to mind... For the same reason, it is clear why the price for it is an order of magnitude higher than for coffee packaged here:
The sides of the jar are also unusual; through the “coffee grain” you can see magical granules-crystals:
Cap with logo:
Opens, remove the protective foil:
As you can see, the coffee crystals are neat and of the same color. Not overcooked. No coffee dust.
Pour into a cup:
Fill with “hot, but not boiling water”:
Coffee is ready:
The appearance of the finished coffee and the aroma did not make much of an impression(
If I didn’t know what kind of coffee this was, I would have thought it was ordinary coffee in the mid-price category.
I usually add milk or cream to my coffee (I can’t have black). This time I decided to add ice cream. Build a view)))
Of course, it became more fun with ice cream, but...
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The coffee is generally good, but quite ordinary. Yes, there is no sour aftertaste, but at the same time it does not have “its own face.” This jar is long gone, but if someone treats me to something like this now, I won’t recognize him. He's kind of faceless.
I expected it to be as close in taste and aroma as cooked, but no(
I would be willing to buy coffee at full price if it was worth it. In this case it’s not worth it. I’d rather take the same Jacobs.
Secrets of coffee production
The harvested crop is sorted and the best raw materials are sent to Swiss and Italian factories. There it is manually roasted for 25 minutes over low heat (at about 220°C) in wood-burning ovens and cooled in the fresh air for 10 days.
Roasting is carried out under the supervision of masters who continuously monitor the process.
Varieties of instant Bushido
All categories of Bushido coffee sold belong to the premium segment. There are several types available to buyers.
Red Katana
To produce Bushido Red Katana, Arabica beans of different varieties are used. The place where the raw material grows is East Africa. The prepared drink is strong and tart, moderately bitter.
Consumers note that it is similar to espresso coffee prepared in a coffee machine from ground fruits.
The aftertaste has wine notes. Before roasting, the grain is deep frozen. The finished product is packaged in bright red jars or bags.
Among the taste features of Bushido Red Katana are the presence of wine notes and a long aftertaste.
Black Katana
The crops from the plantations of Central and South America are brought from which the Veracruz mixture is made. It is the main ingredient of this type of coffee with a special taste and aroma. During consumption, an unobtrusive sourness and a slight smell of freshly baked bread and prunes remain in the mouth.
Before cooking, the grains are fried over hot coals, which is why this variety is also called “smoked.”
The finished drink is sometimes confused with the one prepared in Turk and people are surprised when they find out that it is a soluble variety of Bushido. Its packaging or label is black.
The manufacturer roasts coffee beans on hot coals, due to which the product acquires the aroma of campfire smoke.
Light Katana
This variety has a softer, velvety taste, with fruity undertones. For roasting Arabica beans grown on Kilimanjaro plantations in Kenya, a special, gentle regime without high temperatures is used. At the plant where the product is prepared, the mixture for the Katana Light brand is called Kenyvaro by analogy with the country of origin. Her stickers on jars and packaging bags are pink.
Bushido Light Katana instant freeze-dried coffee is good for breakfast.
Original
The birthplace of coffee, the basis of which is the Buenaventura blend, is South America. Its balanced aroma with tart bitterness will appeal to those who like to add a little milk and sugar to the drink. The medium roasting method is called City.
A characteristic feature of Bushido Original is its balanced aroma, as well as the presence of a characteristic bitterness.
Katana Gold 24 carat
The special Bushido variety contains particles of edible gold in the form of additive E 175. Marketers say that Katana Gold coffee prolongs youth, renews and restores the skin. No one has yet undertaken to prove the veracity of this statement, but even critics do not dispute that the drink is not only harmless, but also tasty.
Honey and chocolate flavors give it a spicy kick.
The packaging in the color of noble metal looks expensive, which makes it possible to purchase this variety as a small gift.
Additive E175 is not harmful to health; it has a neutral taste and aroma.
Kodo
This variety is preferred by lovers of the “ground and instant” type of coffee. For production, arabica beans are brought to factories from South America, Tanzania and Ethiopia. The manufacturing technology is called In-Fi.
Granulated coffee particles are encased in a sublimated crystalline shell, making it more like a freshly ground drink brewed in a Turk.
The floral aroma is complemented by a honey-fruity taste and a sweet aftertaste.
Bushido Kodo coffee has a sweet aftertaste and floral aroma.
Lines of instant, ground and grain products and how much they cost
The company sells ground, instant and bean coffee.
Today, the Bushido brand produces several types of products. If initially only instant products were produced in Japan, now the range has been expanded to include grain and ground products.
Bushido Katana Gold 24
With the addition of edible gold
This is the most expensive type of instant coffee in the Bushido product line. A 100 g jar costs about 1800 rubles.
The peculiarity of the product is that 24 carat edible gold has been added to the coffee granules. Thanks to this, it not only has a rich taste, but also has a rejuvenating effect on the body: the combination of coffee and gold is a source of antioxidants.
The finished drink has a rich taste due to the intense roasting of the beans.
Bushido Katana
The classic strong taste of a quality product, which is distinguished by its tartness and bitter aftertaste - this is all about Bushido Katana. This is the first variety of the product to be produced in Japan in the 1990s.
With fruity taste and sourness
The cost of a can (100 g) is about 600 rubles. Made from noble Arabica beans that were collected from plantations in South and Central America and roasted over hot coals.
The finished drink has the taste of a drink brewed in a cezve according to a classic recipe, leaving a light fruity aftertaste with sourness.
Bushido Red Katana
This is the original representative of the line of instant coffee from Bushido. Granules are obtained by freezing grains collected on African plantations. The cost of a can is about 700 rubles.
With wine aroma
The prepared drink has a rich taste and original wine aroma. After drinking there is a long aftertaste. Consumers note that Bushido Red Katana coffee tastes almost no different from espresso made from ground coffee in a coffee machine.
Light Katana
has a mild fruity taste
- coffee with the mildest taste of the entire line of granulated products of this brand. It can be drunk without adding sugar or cream due to its soft, velvety taste. The cost of a can (100 g) is about 550 rubles.
This type will appeal to those who like subtle fruity notes in a prepared drink of minimal strength.
Bushido Kodo
This type of Kodo coffee from TM Bushido will appeal to fans of the “ground in instant” blend, which has recently been produced by many manufacturers.
A richly flavored blend of ground and instant coffee
Cost (100 g jar) – about 700 rubles. A distinctive feature is the presence of ground grain particles in sublimated granules. Thanks to this, the finished drink has a rich aroma and taste that resembles a natural product brewed in a Turk.
Bushido Delicato
With a fruity flavor and jasmine aroma.
This type can be found in the form of ground coffee for brewing in a cezve and as beans. Delicato coffee has a medium roast. Roasting is done on orange wood. The finished drink has a floral aroma with a hint of jasmine and a dense taste with fruity notes.
Original taste of Bushido Forte
With a taste of forest berries and oak smoke.
The grains for this product are roasted over oak wood, the degree of roasting is medium. 100% premium Arabica beans are used for production. The taste is dense, pronounced, with notes of wild berries, citrus and smoke from oak branches.
Bushido Intenso
You can feel the caramel and hazelnuts.
Premium Arabica coffee beans are roasted on olive wood. The finished drink has a rich, rich taste with pronounced notes of caramel and a hint of hazelnut.
Types of ground
in this category :
- Bushido Original is a blend of Robusta and Arabica beans. It has a moderate strength, rich taste, and pleasant sourness. Coffee of this brand is packaged in cans with a capacity of 250 g.
- Bushido Specialty is blended from beans of the same varieties, hand-roasted and naturally cooled. After grinding, the blend is placed in vacuum bags with a special layer and a sealed valve. As a result, a bitter drink with chocolate notes retains its aroma and taste characteristics for as long as possible.
Ground coffee
Natural ground Japanese Bushido coffee can be purchased in two types. Specialty is sold in a tin of 250 grams, the cost of which is about 650 rubles. The taste is very rich. After drinking a cup, a pleasant aftertaste is felt for a long time, and the aroma of coffee hovers in the air.
Original ground coffee is richer, but not strong. Refers to premium drinks. The rich aroma and pleasant chocolate-caramel taste with a subtle bitterness will be appreciated by the most demanding gourmets. Bushido Original is produced from high-quality elite Arabica and Robusta beans.
Assortment of bean coffee
The raw material for coffee beans is hand-roasted Arabica. Small batches of coffee are served over dry heat, which helps preserve the taste, aroma and beneficial properties.
Grand Cru
This variety is supplied to stores not only in grain form, but also ground with the addition of robusta. The harvest is harvested on high mountain plantations, from where it is directly supplied to a Swiss enterprise. The finished drink has caramel and chocolate notes with a long aftertaste.
Specialty
To prepare the blend, raw materials from different harvest years are never used—only grains harvested in the same season are roasted by hand. When tasting coffee, consumers feel a slight bitterness and sourness. For packaging at the factory they use tin cans with a beautiful design.
Bushido Specialty is distinguished by the presence of light bitterness, balanced by sourness.
Bushido product line
The Horse online platform offers you to familiarize yourself with the full list of products. Brand portal, with only 4 types of freeze-dried drinks.
Red Katana
These are strong, slightly tart drinks with a rich aroma, containing granules of various East African Arabica beans. Sold in bright red packages. The taste has wine notes, with a long aftertaste.
Black Katana
Cans with black labels. Drink with grain mix. The manufacturer calls this mixture Veracruz, and it is also called smoked because the grains are roasted using hot coals. This is a dark grain treatment. The drink smells of smoke from a fire. It is concentrated and slightly bitter.
Wood Roasted Coffee
Mixtures in this category are prepared exclusively in Italy. The fuel for wood stoves is oak, olive and orange wood.
During roasting, grains go through several stages:
- homogenization, or imparting homogeneity to the substances found in the seeds, at a temperature of 60-100°C;
- drying at 100-150°C;
- the Maillard reaction to induce interactions between amino acids and sugar at 150-200°C;
- ripening, which imparts flavor and aroma characteristics at 200-220°C;
- cooling to 20°C.
The secret to the unique taste of coffee is an exceptional combination of roasting phases.
Buyers are offered 3 types of products:
- Bushido Delicato with fruity flavor notes and jasmine aroma. Raw materials from Colombia and Ethiopia are prepared using orange wood.
- Bushido Forte from Tanzania and Kenya on oak logs with flavors of berries, smoke and citrus. The mixture contains only Arabica.
- Bushido Intenso on olive wood. The consumer will smell caramel and hazelnut. His harvest grows in Colombian and Kenyan fields.
All varieties are roasted over medium heat and produced in ground and grain varieties.
Each type of coffee, as well as the wood used, has its own individual roasting schedule.
Criteria and nuances of product selection
It is impossible to give unambiguous recommendations for purchasing Bushido brand products: all of them are of high quality.
But there are a few tips worth heeding:
- You should focus on your own taste and use information from the company’s official website.
- You need to take into account the cost of the product. The more expensive the variety, the higher its organoleptic properties.
- When purchasing, you should look at the cooking method. The difference between instant and natural drinks is quite large.
- The place of production matters. The Italian line differs from the Swiss line in its specific taste.
All reliable information about coffee can be found on the official website of the Bushido company.
Ways to distinguish from a fake
Like any popular product, Bushido coffee is often counterfeited.
To avoid buying counterfeit products, you need to consider that:
- The label must have a hologram in the shape of a coffee bean. When you turn the container, it changes color.
- The original product is packaged only in glass and metal jars, as well as in soft foil bags.
- A plastic container is a 100% sign of a fake.
- Premium segment products cannot be cheap.
- The real Bushido label has a barcode indicating the expiration date, production date and country of origin.
- Some counterfeit manufacturers do not directly counterfeit the drink. They slightly change the colors of the design and some of the letters. Therefore, you need to ensure that the name is spelled correctly.
Average cost of coffee
Products under the Bushido brand are sold in large chains, online stores and specialized coffee shops.
Approximate prices for different types of coffee are as follows:
- “Original” instant — 450 rub. per jar 75 g;
- “Red Katana” - 600 rubles. per package 227 g of ground or 100 gram jar of instant;
- Black Katana — 400 rub. for 50 g of instant and 500 rub. for 227 g ground;
- Katana Gold - over 2.5 thousand rubles. per 100 g of instant;
- Light Katana — 600 rub. for a 100 g jar of instant;
- “Kodo” - 650 rub. per 100 g;
- Specialty - 550 rub. for 227 g;
- Wood Roasted Coffee - from 400 to 550 rubles. for 250 g depending on the variety.
Counterfeits of Bushido coffee
In order not to waste money on counterfeit products, it is recommended to purchase original Bushido coffee at trusted outlets that specialize in selling various types of coffee and tea.
They check for counterfeit using several parameters.
Basic parameters that will help distinguish an original product from a counterfeit one:
- packaging material. All types of instant coffee are packaged in glass jars, so the product in a plastic container is counterfeit;
- logo. Packages with original Bushido products contain a corporate logo - a coffee bean in a 3D projection, embossed on a glass jar;
- price. The minimum cost of a can of coffee in 50 g is 300 rubles, in 100 g - 550-600, depending on the type;
- barcode and date of manufacture. They match on the original can.
Bushido coffee is a premium quality product that will be an excellent gift for loved ones or a reason to pamper yourself, no matter how much it costs. Original products will reveal all the richness of coffee beans.
The best coffee brands in the world are available for purchase: Black Card from Russia, Jockey, German Dallmeier, Nescafe, Mehmet Efendi, Jacobs, Davidoff.
Comparative characteristics of the brands “Egoist” and “Bushido”
Both brands are represented in Russia. Coffee is produced at one plant of the Swiss manufacturer HACO Ltd. But some varieties of Egoiste are made in Germany, and Bushido - in Italy. Both mixtures of instant varieties are freeze-dried and 100% natural.
The raw materials for “Egoist” are mainly Arabica beans of African origin. For "Bushido" they also bring robusta. The grains ripen in Africa, Asia, Central and South America.
Some varieties of each brand are fried using a special technology. Egoiste Very Special and Bushido Kodo have In-Fi. The Japanese brand is distinguished by a wide variety of tastes and varieties. It is also more expensive, because... belongs to the elite segment.
The Egoiste and Bushido brands produce high-quality premium coffee.
Range
Initially, the Japanese brand Bushido produced only instant coffee, which consumers appreciated for its similarity to a natural drink and quick preparation.
In 2012, the company decided to produce premium ground and grain varieties, which consequently affected the price. Moreover, Japanese specialists have developed a line of products to satisfy the needs of any gourmet.
The popularity of Bushido is absolutely justified, because this brand was able to make even the instant drink upscale. In 2007, he was able to receive a gold medal at a Moscow exhibition in the innovative product category, and reviews of coffee from consumers themselves were entirely positive.
Interesting Facts
The technology for producing Bushido coffee is carefully protected by manufacturers.
But a few interesting facts are still known:
- all varieties are environmentally friendly and safe food products;
- frying takes place in 25 minutes at 220°C;
- 10 days are allotted for cooling;
- the recipe appeared 300 years ago.
Each of the varieties produced under the Bushido brand will appeal to connoisseurs of real coffee. Despite the high price, the products are in demand among buyers and do not lose popularity over time.
