The Paulig company was founded by a German entrepreneur who came to Finland and opened his own business there related to food products that have not yet undergone any processing. These were cognac, flour, Paulig coffee, spices and other products needed in everyday life. Then the Paulig company began to develop and create its own brands.
Gustav Paulig was one of the first in Europe to use coffee roasting technology on an industrial scale, after which its sales began to grow. The demand for his roasted coffee was simply huge, because only a few provided such a service.
Next, Paulig began printing the date of production of the coffee on each package so that customers could always be confident in the freshness of the product. This innovation was later adopted by other manufacturers, but Gustav was again the first.
The company's main headquarters is located in Helsinki, Finland. The company also relatively recently opened a barista institute, also one of the first. Now this company is one of the leaders in sales and supplies of natural coffee in the CIS countries and Russia. The company also opened its production facilities in the Tver region, Russian Federation.
Paulig beans. The art of choosing a bouquet
A characteristic feature of the brand’s products remains a special roasting technology, which is kept strictly secret from competitors. When you decide to buy Pauling coffee beans, be prepared for pleasant surprises - the incredible aroma will make you a fan of this product.
True coffee connoisseurs consider only blends of coffee beans to be the best. The brand's mono-varietals will impress sophisticated consumers. For example, Paulig Arabica will surprise with its special softness with a natural bitterness; for gourmets of real Italian espresso, the products of the Paulig Espresso series are suitable.
Interesting combinations of selected raw materials will give you an original, refined taste of a strong drink. In production the company uses:
- Colombian and Kenyan varieties;
- rich Brazilian Arabica;
- grains with a soft, refined taste from Nicaragua;
- raw materials from Central America, capable of providing incredible combinations of aromas.
Paulig coffee beans are packaged in sealed vacuum packaging weighing 250, 500 g, 1 kg.
Paulig Classic
Paulig Classic is a natural medium roast coffee characterized by a magnificent, bright and long aftertaste. Selected Arabica beans of Central American origin provide an incomparable aroma.
There are Paulig Classic coffee beans and ground coffee - so you can choose the right variety for brewing a drink according to any recipe.
Of course, the main indicator of the quality of any product is consumer reviews. So, what do our compatriots say about Paulig Classic natural coffee (it is this variety that has gained recognition mainly in the Russian Federation)?
Customer reviews:
- Irina, 42 years old, Moscow: Paulig Classic coffee in this price group is the best I’ve ever tried. For several years now, my daughter and I have switched to natural coffee and from the first day we have been buying only this variety. I brew it in a Turkish coffee pot, although most of my friends prefer to use a coffee maker for this purpose. My daughter actually makes coffee in the microwave - these are some newfangled traditions that I don’t understand. But what I want to note is that each preparation option produces a different taste (provided that the same ratio of coffee and water is used). As they explained to me later, this once again indicates the quality of the coffee beans. So I remain an admirer of Paulig Classic and recommend it to my friends (by the way, after I took it with me to work, half of the office also started buying this particular variety).
- Oksana, 23 years old, Syktyvkar - recently became an admirer of Paulig Classic after being treated to it at work. Pleasant taste and aroma, and the price is quite reasonable. At least, of everything that can now be bought at this price, this coffee is the best option. You can cook both in a Turkish coffee pot and in a coffee maker - the taste does not suffer from this. I recommend Paulig coffee to everyone.
Paulig ground – amazing aroma
Paulig ground coffee delivers gorgeous bouquets of medium roast Arabica coffee with a delicious finish. The range of ground products consists of six main types:
- Espresso Original;
- President (Presidentti);
- Fortissimo;
- Espresso Barista;
- Classic;
- Espresso Preferito;
- Mokka;
- Supremo.
A new product from the Finnish brand is a ground blend of three Arabica varieties, Paulig Espresso Favorito. A small percentage of robusta gave the finished drink amazing nutty notes and delicious foam.
All products are packaged in high-quality packaging, ensuring long-term preservation of the original aroma. Consumers can choose one of five roast levels depending on the desired strength and their own preferences.
Grain and ground assortment
Varieties of Paulig coffee are mainly represented by bean and ground blends made up of several Arabica varieties. Trying to keep up with fashion, manufacturers have mastered the production of capsule coffee, but its line is still very small and cannot compete with competitors such as Nespresso, Bosch or Philips.
Customer reviews are mixed - there are positive and negative. There is an explanation for this: sometimes low-quality goods under the same name enter the market of CIS countries. The brand is the same, but the composition of the grains and the quality of their preparation are different.
This phenomenon has been encountered by many who travel abroad and can buy a pack of coffee in foreign supermarkets (and not just coffee). In pursuit of profit, instead of Arabica, the pack includes robusta of good quality from Asian countries.
Such grain is inexpensive to purchase, and it is sold at the price of Arabica. The benefit is obvious, but such steps do not honor the manufacturers, unless it is an outright fake.
Paulig Arabica – a classic in every cup
The Paulig Arabica coffee line includes two types of blends from the best Arabica varieties from Central America and Brazil. Strongly roasted beans have an original taste, retaining their natural bitterness and velvety aftertaste. Products are sold in beans or medium grind, packages of 250, 500 grams and kilograms are available. For 250 grams of beans of this blend you will pay approximately 260 rubles.
Company history
There lived in the second half of the nineteenth century in the German city of Lübeck a certain young man named Gustav Paulig. He was the son of a gardener, but did not want to follow in his father's footsteps. At first he worked for . Having accumulated initial capital, Gustav moved to Helsinki and opened a shop selling colonial goods at 10 Fabian Street. This happened in 1876. But within five years, the Latin letter “P”, with which Paulig marked his goods, became a symbol of the highest quality in the capital of Finland. The young entrepreneur did not want to stop there. He not only ordered the best varieties of tea and other goods from tropical countries from suppliers. Already in nineteen hundred and four, he adopted the invention of the American John Arbuckle and began to roast coffee beans industrially. To do this, he bought a workshop and warehouse in the Katajanokka area. Consumers liked Paulig roasted coffee beans.
Paulig Espresso for connoisseurs of Italian recipes
The Paulig Espresso coffee series was created using the Italian technology of roasting beans with fine grinding. An invigorating drink can be prepared in a coffee machine or French press. A large selection of products in the line gives scope to gourmets - from traditional to strong and sophisticated espresso. Fans of delicate tastes should turn to Delicato or Favorito. The average price for 250 grams is 400 rubles.
Some types of Paulig Espresso contain a small percentage of Robusta. This gives the drink strength and richness. Study the composition on the packaging in detail to choose “your” bouquet.
Paulig Arabica
We offer you a perfectly balanced mixture of selected coffee beans from South and Central America - the rich aroma, sweet and “velvety” taste of this drink will give you moments of unforgettable pleasure. So, what do its admirers say about this coffee?
Customer reviews:
- Alexander, 29 years old, Vladivostok - switched to Paulig quite recently, although for a long time he bought grains only by weight and in specialized stores. The reason for this was that after opening the package of Paulig Arabica, the aroma was not lost, whereas loose coffee, being much more expensive, lost its quality within just a few days (although, it should be noted, this has never happened before). So I recommend it to everyone - the company keeps the quality at the same level.
- Victoria, 32 years old, St. Petersburg - good coffee, but I recommend brewing it only in a Turkish coffee pot. I explain that once at work they tried to prepare Arabica in a coffee machine and nothing good came of it (either they did something wrong, or coffee is not intended for such preparation). But I like Paulig Arabica, and the price is low.
Reviews of Paulig coffee
Over the years, the Finnish brand has gained great popularity, consumers have become more aware of the varieties and blends of real coffee. One of the reasons for increased attention to the brand is decent quality at low cost. In reviews, coffee fans pay special attention to the absence of over-roasted, unevenly roasted or green beans in the packs. Most gourmets point out that the first acquaintance with the brand is enough for a pack of Paulig beans or ground coffee to settle on your shelf forever.
Coffee consumption history
It’s hard to believe, but just one hundred and fifty years ago the task of roasting and grinding beans lay entirely on the shoulders of the consumer. Housewives went to the Colonial Goods shop, where, in addition to coffee, they sold tea, spices, rum and cigars. There they bought grains as green as peas. When they got home, they fried them and then ground them in a hand mill. As you can see, the process of preparing one cup of coffee was long and resembled a complex ritual. But all Europeans started their morning with it. Paulig coffee became the first “almost ready” drink in Finland. All that was required of the housewife was to simply cook it. But the path to the heart of the consumer was long. And history testifies to this. It makes clear that if you prioritize the high quality of your products, then success will invariably contribute to you.
Varieties of coffee beans
Coffee beans and ground types are produced in the same brands. Grains are bought by people who have a coffee machine with a coffee grinder at home. Ground coffee is used by those who drink coffee occasionally and do not have special equipment. A large pack of Paulig grains is suitable for use every day - this storage method allows you to better preserve the taste and aroma characteristics.
Arabica
This blend contains American coffee beans from various plantations. Since not all Arabica coffee has a distinct aroma and taste, it must be blended to create a new variety of coffee. two types of roasting available – American medium and Italian dark.
Classic
This is a balanced blend that has a sweet aftertaste, sourness and a little bitterness. The company's technologists compiled it specifically for Russians, as they love sour notes in coffee. Medium roast.
Espresso
There are three varieties in this series:
- “Delicato” soft roasting, the grains are brought to a golden hue, which allows you to reveal all the shades of taste.
- "Original" medium roast.
- “Fortissimo” - maximum roast for lovers of Italian espresso.
To evaluate, it is recommended to buy small packages and try.
Mocha
One of the strongest varieties. This blend was produced during the time of the company’s founder. The best-selling type, therefore the manufacturer offers it in various grinds - for Turkish coffee, for coffee machines, for brewing in a cup, and also in beans.
Available range of Paulig coffees
The first variety created by the company is Juhla Mokka. It has a delicate taste and a pleasant, refined aroma. Paulig coffee of this variety is popular among tourists. Another option has a stronger roast - tumma paahto.
An elite type based on selected grains brought from Costa Rica and Brazil is called Presidentti. The drink has an excellent taste and aroma, a pleasant aftertaste with a slight bitterness. A large selection of flavors does not allow you to get fed up with the brand, even if you drink coffee every day. A stronger version is also available for connoisseurs.
The Brazil brand is patented and sold only in Finland. This is an ecological species that does not harm the natural environment. The drink has a tart, pleasant aroma and rich taste.
Paulig Kulta Katriina coffee undergoes a light, gentle roasting, giving it a sour, delicate taste with bitterness and a memorable aroma. The strength of this type is average.
The Fin Mokka variety, which consists entirely of Arabica beans, is soft roasted.
Hieno kahvi has an unusual aroma and pleasant taste, reminiscent of Americano. Finns drink the drink without additives.
Invigorating and energizing, Robert Paulig is famous for its delicate aroma and refined aftertaste. Gourmets prefer a strong variety with a sharp, bitter taste.
Parisien Coffee is a “Parisian” version that is recommended to be combined with heavy cream or milk.
Meira Saludo Coffee is a popular variety with a chocolate flavor. A fragrant and invigorating drink for every day.
