History and manufacturer of the Gevalia brand
But Gevalia is a Swedish brand, one of the old Scandinavian coffee producers. The first mention dates back to 1853: founding father Victor Theodor Engvall personally purchased coffee beans, roasted them and sold them in branded packaging in the small port city of Gävle, the Latin spelling of which became the name of the coffee company.
Gevalia is high-quality Scandinavian coffee
Suppliers with the highest quality raw materials were selected. Thanks to careful selection of raw materials and high-quality processing, the Gevalia brand quickly became popular and gradually conquered the coffee market of the Baltic countries.
Having achieved success, the owners of the enterprise continued to develop their business: a laboratory research center was created, methods of storing and processing coffee were developed, and innovations were used in packaging and transportation. Gevalia received the right to be the official supplier of coffee products in the Royal Court of Sweden and was able to take leadership in Northern Europe.
In 1971, the Gevalia brand was sold to General Foods, which allowed the brand to expand into North America. If in the Baltic countries the most popular is the affordable instant coffee Gevalia, then in the USA Gevalia is associated with premium coffee varieties. In addition to commercial achievements, the company guarantees customers that its products are environmentally friendly and do not harm the environment during production, which is confirmed by the Rainforest Alliance environmental certificate.
The drink has gained popularity due to its unsurpassed taste and aroma.
Currently, more than 40 varieties of coffee and tea are offered under the Gevalia brand; Gevalia production facilities are located in several countries. Due to different positioning in different markets, the manufacturer markets its products differently: in North America, Craft Foods' premium Gevalia coffees are sold in yellow packages as beans, ground and capsules; in Europe - mainly instant coffee in red packages, produced by Jacobs Douwe Egberts.
History of coffee
The history of the brand has crossed the 160-year mark. It was in those distant 60s of the 19th century that a tiny family enterprise arose in a small Swiss town. Its head independently selected and purchased coffee beans from direct manufacturers and sold them in packaging with his own branded logo. Careful selection of raw materials and high-quality packaging have made Gevalia coffee a leader in the Scandinavian market.
Gradually, the company began to promote its products on the world market. Today Gevalia is known mainly as a manufacturer of instant and freeze-dried coffee, although its range includes about 40 products for home and professional use. Gevalia coffee is considered a brand from Finland, since the large international company Kraft Foods is promoting the products.
One of the pages of history
The brand's products will appeal to those who love the soft, delicate taste of coffee with a pronounced aroma. The coffee blends are based on beans from Guatemala, Kenya and Costa Rica, which means that the usual strength that is typical of Brazilian coffee will not be here. The peculiarity of freeze-dried drinks is the lack of sourness in the taste and the aroma is identical to that obtained by brewing ground coffee in a Turk. This is a unique distinctive feature achieved by special techniques and technologies.
The bulk of the brand's products are sold on the markets of Sweden, Denmark and the Baltic countries. Almost half goes to the United States, where Gevalia is considered a premium product.
A great achievement of the company's management is the receipt of an environmental certificate from the Rainforest Alliance, which guarantees customers that the product they purchase is environmentally friendly and does not cause any damage to the environment during its production. This is the brand’s highest award for its meticulous attitude to quality and impeccable reputation.
What is this coffee made from?
The raw materials are predominantly Arabica beans from Kenya, Costa Rica, Guatemala and Colombia. Green coffee beans purchased in these regions are roasted on our own equipment using a certain technology in order to preserve the brand’s characteristic features: moderate strength, mild taste without sourness, rich aroma and high quality.
For stronger varieties, raw materials are used from Brazil; for coffee with a bright fruity taste, slowly ripening beans are selected from Peru; for certain types of coffee, beans are supplied from India, Vietnam, Ethiopia and other countries.
How new coffee is produced
The production processes of roasting beans and blending, which have been improved over decades, allow Gevalia technologists to produce different types of coffee from the same beans: moderate and strong, releasing different aromas, with or without bitterness.
For example, when producing ground coffee, low-temperature grinding is used to preserve aromatic components; such coffee has maximum aroma and taste. And for the production of instant coffee, modern methods are used that are safe for humans and the environment - and at the same time, Gevalia instant coffee has the taste and aroma of ground coffee, a tonic effect, but does not worsen well-being, does not cause dizziness, as happens with cheap brands of instant coffee.
A cup of coffee makes you feel better
Prices and reviews
If compared with competitors, the price will be slightly higher. But given the fact that the brand is not so popular in Russia, various promotions and discounts are often held.
- Gevalia coffee in crystals 200g - 410 rubles.
- Coffee beans Gevalia 1853 Intense Aroma 1 kg - 1000 rubles.
- Instant coffee Gevalia Gevalia. Mellan Rost DARK 200 gr - 490 rubles.
- Ground coffee Gevalia intensivo 450 g - 510 rubles.
I bought many different types of coffee. I settled on Gevalia products. Really like. The taste is pleasant, without much bitterness, just the way I like it.
Tamara, Vladivostok.
As an experiment, we bought Gevalia coffee beans when the store had a sale. We cooked it at home, in a Turk. Very pleasant aroma. The coffee turned out very strong. This is not for everyone.
Mark, Kazan.
Gevalia coffee range
Range of ground coffee
MELLANROST line – medium roast coffee. Brygg is a mixture of grains from South America and East Africa in a certain proportion, the drink is balanced with a slightly sour aftertaste and fruity aroma.
El-Brygg is the same coarser ground coffee, designed for automatic coffee makers. Kok - coffee with sourness, reveals its best qualities when brewed in a coffee pot.
El-Brygg is used for preparing coffee in coffee machines
Bistro is a coarser ground coffee for use in French presses, made from beans harvested in Central and South America. Milea is a drink with a particularly mild taste and full caffeine content.
Colombia is brewed in cups. The grains are collected in the Andes, at an altitude of over 1500 meters. This variety is characterized by fruity flavors and light sourness. Koffeinnfri – delicious and aromatic coffee from which all caffeine has been removed.
The MELLANROST line features organic coffee varieties. They are grown without the use of pesticides and artificial fertilizers on farms that meet the highest environmental safety requirements.
MÖRKROST - a particularly roasted type of coffee
MÖRKROST line – ground coffee with a “dark” roast degree. Long heat treatment removes more sugars and oils from the grain, after which the caffeine passes into water faster.
Brygg Lätt is a delicious coffee with a noble aftertaste and low acidity, with a medium-intensity roast. Long-ripening coffee berries grown in the highlands are used.
Aromatico Lätt – hints of chocolate and honey are felt in the sweetish taste. Ebony is a finely ground variety for brewing in a cup. Forte - grains from India are used, dried on palm leaves under a warm wind. Extra roast, a variety for lovers of very strong and bitter coffee.
Aromatico Lätt has an unusual chocolate aftertaste
Intensivo – high-mountain grains that can withstand high temperatures are selected. It is recommended to consume this variety with milk. Skånerost – made from dark roasted Arabica beans, a heavily roasted bean with a long aftertaste
Line of bean coffee Gevalia Hela bönor
Mellanrost - belongs to the line of classic varieties, medium roast. Beans from Kenya are added to give the coffee a fruity aroma. Mörkrost – with strong temperature treatment. Ekologisk Mellanrost is an environmentally friendly product made from medium-roasted Arabica beans. Raw materials are purchased from plantations that do not use chemical fertilizers.
Raw materials from Kenya are used for the production of Gevalia Hela bönor
Gevalia instant coffee line
Gold – delicate aroma, slight sourness. Original – coffee made from Arabica beans with a rich aroma and pleasant acidity. Dark – strong coffee made from heavily roasted beans.
Colombia – coffee made from Colombian raw materials with a characteristic sour aroma and a special fruity aftertaste. Organic – organic, environmentally friendly instant coffee. Cappuccino Daim is a drink with the addition of milk, chocolate and almonds. Cappuccino Original is a coffee that, when prepared with intense stirring, produces a thick and stable foam.
Cappuccino Original is used to brew delicious cappuccino with foam.
Ruler
Gevalia coffee is practically not sold to our compatriots. You get to know it through shopping tours.
Mellanrost
The main assortment includes the Mellanrost line. Medium roast coffee
Mellanrost products produce warm, homely, refreshing coffee. It tastes like dark chocolate.
- A sour aftertaste is felt in Brygg. This is a blend that includes South American and East African grains.
- Gevalia Ell-Brygg coarsely ground coffee is available for coffee machines.
- To achieve the best taste and fruity aroma, it is better to brew Coke in coffee pots.
- Bistro is brewed in a press with a coarse grind.
- Full caffeine content in Milea. But at the same time, the drinks have a mild taste.
- For cups you can use Colombia. After drinking coffee, the taste of fruit remains.
- Decaf Koffeinnfri is completely caffeine-free.
Coffee Gevalia Mörkrost
- Roasting coffee beans from high mountains at medium intensity in the Brygg Lätt. The acid in it is almost not felt.
- With pronounced sweetness, balanced acidity, with honey and Aromatico Lätt chocolate.
- With a fine grind, low acidity, deep taste, rich aroma, a drink with EBONY.
- For Forte, maximum roasting of beans is used. This is a blend of many varieties of raw materials, with a characteristic highlight of Indian grains, which are dried using palm leaves. Extra roasted.
- The grains for Intensivo are collected high in the mountains. Therefore they can withstand high temperatures. Coffee is drunk with the addition of milk and cream.
- Dark roasted Robusta is used for Skånerost.
Hela bönor
For Hela bönor bean coffee we use:
- Kenyan beans with a fruity aroma as part of the classic Mellanrost variety.
- Strong temperature treatment of grains for Mörkrost.
- Medium roasted beans for environmentally friendly products
Ekologisk Mellanrost
This type of product does not contain pesticides or other similar substances. The grains are collected only by hand. Products are evaluated by independent experts.
- Medium roast ground BRYGG MELLANROST.
- With dark roast BRYGG MÖRKROST.
- With light beans after roasting HELA BÖNOR MELLANROST.
- Soluble products are presented by SNABBKAFFE.
Instant Coffee Gevalia
- Subtle aroma and slight sourness in Gold.
- With heavily roasted beans - Dark.
- With a sour aroma and a fruity aftertaste - Colombia.
- Soluble organic products - Organic.
- With almonds, chocolate, sweets and milk - Cappuccino Daim.
Read: Bushido: Swiss coffee with Japanese influences
Gevalia coffee in Russia
On the Russian market, the Gevalia brand still remains little known, you won’t find it in all supermarkets, it doesn’t remind you of itself with aggressive advertising campaigns, but nevertheless, different varieties of coffee from this brand have a sufficient number of fans. Judging by consumer reviews, the most often positive assessments are instant coffee, which holds a high bar in quality, outperforms more well-known competitors in taste, and is very close to ground or bean coffee.
At the same time, the price of Gevalia coffee is not exorbitant, it is slightly higher than the market average, which makes the product quite affordable for coffee connoisseurs. Another advantage for the buyer is the virtual absence of counterfeits on the Russian market, and thanks to the development of online sales, coffee lovers can order and taste various types of Gevalia coffee produced not only in Sweden.
In Russia, coffee is sold at an affordable price
In general, judging by the reviews, a significant number of coffee lovers who tried Gevalia brand products chose it in the future; it is no coincidence that the rating of positive reviews for the brand on thematic sites fluctuates around 90%.
Brand products
The Gevalia coffee assortment includes the following types of products:
Coffee beans Kimbo
- soluble freeze-dried;
- instant espresso;
- soluble with ground;
- ground;
- in grains;
- in capsules.
In the assortment you can find a light product with a minimal caffeine content, strong for a cheerful morning with a slight sourness or pronounced bitterness. The products are packaged in thick foil bags or glass jars with convenient lids. There are economical packages with zip locks. Products marked Premium and Bio (Biologic) are especially popular among coffee lovers. In the photo above you can see the brand's product line. There are not many reviews about Gevalia coffee, but they all note the high quality of the product and its unique taste characteristics.
Part of the range in new packaging
