Manufacturer's description
The owner and manufacturer of the product is . This is a large chain that produces its own products. Thanks to this, the organization sells the product at a lower cost. The product is produced using leased facilities. There are several main workshops that produce the drink. These include:
- “Intercafe” – located in Mytishchi;
- “Almafood” – located in Domodedovo;
- "Outspan International" - located in Moscow;
- SEDA International is located in Yakhroma.
Because coffee is produced in different places, there may be some differences in taste. The raw materials from which the product is made are quite difficult to determine. The necessary information regarding the types of drink is missing on the packaging.
Coffee is produced under the Magnit brand.
Raw materials and production of coffee
Magnit does not have its own factory. Therefore, he manufactures his products at various enterprises. They are mainly located in the Moscow region. Thus, Intercafe, which is located in Mytishchi, produces many different types of instant drinks for different customers, including Magnit. , located in Moscow, imports coffee beans and packs them locally. The Almafood factory, which is located in Domodedovo, produces many brands to order. These include the popular product Alta Roma. There is also a plant in Yakhroma, Moscow region - SEDA International. They buy raw materials for the production of their drinks from SEDA, which is located in Spain, and package it themselves. The variety of manufacturers does not allow achieving excellent taste of products. Therefore, it is impossible to find information on the variety or origin of the grains on the packaging. The pack doesn't say it's Arabica. The only information available indicates that the product is made from selected grains.
Raw materials and production
The company purchases green beans from coffee markets and roasts them on site - production is located in Fryazino (Moscow region). The Italian style was chosen for Coffesso coffee; high-quality Arabica and Robusta are used in various proportions and blends.
There are no special details about the origin of the grains, only that these are selected South American grains. That is, the product is not plantation, not elite, but simply mass-produced, but at the same time quite worthy. The official website of Coffesso coffee is not very informative, but the packages indicate the detailed composition of the product.
Product range
In Magnit stores you can find a wide variety of products. This brand does not have an official website and it is impossible to find it on the Internet. That’s why the entire range is presented in stores. Depending on the manufacturer and the raw materials used, the taste and aroma of the product differ. Therefore, descriptions may be inaccurate.
The company's product range includes the following products:
- Freeze-dried coffee. This product is sold in a black pack. It can also be packaged in glass containers. They are accompanied by a black label. The drink is characterized by a sweetish caramel aroma. At the same time, the taste is pronounced and there is a noticeable bitterness. For many people, the product resembles a drink made from barley or chicory.
- Granulated coffee. This product is sold in red soft packaging. Such coffee is collected into lumps under the influence of steam. Black Swan products are characterized by heterogeneity of granules. People who have drank the coffee drink claim that it is not strong.
- Ground coffee. The product is sold in foil soft packaging. It is distinguished by a red-brown hue and is complemented by an image of ground coffee. The product is characterized by low acidity parameters. There are chocolate notes in the taste. The drink has a pleasant aroma. It belongs to the Robusta variety and is distinguished by its universal grinding.
- Black Swan coffee beans. The product is sold in a large white package. It does not have a degassing valve. The composition contains different-sized grains of different colors - from light to dark brown. Often there are broken and deformed grains in the packaging. The variety and type of coffee is unknown. There is not even information on the package regarding the country of delivery. At the same time, the manufacturer notes that the grains must be ground before making the drink.
There is a possibility that the company's product range may change. This is due to the fact that coffee is made to order from the retail chain. Therefore, the presence of other drink options on the shelves does not indicate counterfeiting. This rather indicates a change in the product range.
The product range changes periodically
Range
The line includes only 3 varieties of Coffesso coffee, but they are supplied in almost all possible formats: beans, ground, Nespresso capsules and Filter cups, packaging of various sizes. The company deals exclusively with natural coffee; instant coffee is not offered.
Filter cup technology is individual portions of bold coffee packaged in individual filters. The filter's fasteners are bent, it opens and is installed on the cup. By pouring hot water through it, you prepare a natural drink without grounds in a glass. The size is designed for a large cup, about 300 ml. Make sure that the edges of the filter are inside the cup.
Espresso Superiore
The beans are roasted until dark, a method that allows the pores to open up to the maximum, releasing oils and sugars that caramelize on the surface. The taste is slightly tart, intense, with a slight bitterness, but at the same time sweetish. The smell is not bright, you can feel shades of burnt caramel and dark bitter chocolate. The aftertaste is velvety. The body of the drink is dense.
Lovers of classic Italian espresso will like it.
Classico Italiano
Medium roasting reveals the best aromatic characteristics of the grain, making the smell noble, bright, and multifaceted. The taste is characterized by a slight citrus sourness and fruity aroma characteristic of Arabica. The drink is medium-bodied and not too strong, but it is quite a good Italian-style Coffee.
Crema Delicato
For those who like the soft, creamy taste of Coffesso coffee. A blend of several varieties, light roast, no obvious bitterness or sourness, rather some sweetness. Attractive rich aroma and harmonious taste. The manufacturer says that this particular blend goes best with milk and cream, so if you like latte or cappuccino, it's worth a try.
The choice of packaging for Coffesso coffee is very wide, and you can find any of these varieties in the format you need.
Black Swan coffee price
Coffee of this brand can be found exclusively in Magnit stores. Sometimes packages are found in private stores or markets. The product has a low cost. Therefore, individuals often purchase it in a store chain and then sell it, inflating the cost. Magnit often runs promotions on its products, which further reduces the price.
The price of Black Swan coffee depends on the type of product:
- 100 g of granular product can be bought for 80 rubles;
- 250 g of ground drink can be purchased for 125 rubles;
- 100 instant coffee will cost 90 rubles;
- 500 g of grains will cost 300 rubles.
Reviews
Customers' opinions about Coffesso coffee are generally positive, the average rating is 4 - 4.5/5, the majority note that they would recommend these drinks to others and indicate that they will buy more. Although reviews are still different.
“I have a DeLonghi Nespresso Essenza coffee machine, and I have already tried many capsules from a variety of manufacturers (the original ones are expensive and difficult to find here). Coffesso has already tried all three varieties, and I will definitely buy more from time to time, I liked everything, both the taste and the smell. I didn’t find any shortcomings.” - Olga
“I love Cream Delicato in bags! Firstly, every time there is a mini-show: open, tear off a strip, straighten the spider legs, carefully pour in water, and secondly, the taste is no different from natural, freshly prepared. And you don’t need to wash the cup afterwards. VERY convenient at work and on trips! And the taste, mmm, fantastic, how delicate!” — Katerina
“I bought Italiano Classico, Coffesso ground coffee. I’ll say right away that I expected more, it claims to be of Italian quality, but it doesn’t live up to the taste – it’s rather weak, you have to put 2 spoons per cup. But in principle it is inexpensive. You can take it, but I’ll probably look for something of my own further.” - Dmitriy
Overall, the product is quite decent, and if you like to try something new, it is quite worth taking. Just choose by roast so that the drink is not too strong or weak for you. And you should definitely try the Filter cup sachets of Coffesso coffee - they are guaranteed to surprise you.
Consumer Reviews
Numerous reviews of Black Swan coffee are very contradictory:
- Galina: I can’t say that coffee has a distinct aroma. Rather the smell is below average. The drink has a medium strength. I can say that for such a price the product is quite good. Of course, you can’t call it exquisite, but you can drink it.
- Alena: I recently bought Black Swan ground coffee from the Magnit network. I can't say that this is an ideal option. But for that kind of money it’s a completely acceptable solution.
- Victor: I didn’t like the instant coffee of this brand at all. In taste and smell, it rather reminded me of a chicory drink. I will not buy this product again.
Black Swan coffee is a popular product in the affordable price segment. It can be purchased exclusively in the Magnit chain of stores. The brand's assortment includes several product options, each of which is characterized by certain features.
The chain is testing the sale of takeaway drinks
The growth in takeaway coffee sales has prompted federal retail to pay attention to this market. Zones with drink dispensing machines will appear in the Magnit chain. Competition in a market whose turnover is estimated at over 40 billion rubles. per year, is intensifying: takeaway coffee sales are being introduced by communication shops and even banks.
(supplier of non-fuel products at gas stations of Rosneft, LUKOIL, Gazprom Neft, Shell) agreed to install self-service coffee corners in Magnit supermarkets. RusHOLTS General Director Alexander Kuzmin told Kommersant about this. According to him, the equipment for Magnit will be free, and RusHOLTS will earn money from the supply of coffee and consumables. He did not disclose their cost. There are 24 coffee shops at the pilot project stage. Magnit confirmed the information about the pilot, refusing to disclose details.
"Magnet"
is the second largest retailer in Russia by revenue after X5 Retail Group. In January-September 2020, revenue increased by 10.5%, to about 1 trillion rubles, net profit decreased by 48.6%, to 13.05 billion rubles. The chain includes 20.49 thousand stores. As of the end of 2020, 17.3% of Magnit shares were owned by VTB, 11.8% by Alexander Vinokurov’s Marathon Group.
NPD estimates that the share of to-go orders at coffee shops increased from 29% to 32% from October 2018 to September 2020. Knight Frank estimated the turnover of all coffee shops in Russia at 130 billion rubles. Thus, the share of the takeaway segment may be at the level of RUB 41.6 billion. At the same time, in 2018, in the 16 largest cities of Russia, the number of establishments selling coffee, tea and other takeaway items increased by 57%.
RusHOLTS also agreed to supply coffee corners to the Vkusville chain, where cooperation was confirmed. According to Alexander Kuzmin, such machines on average can sell about 30 cups of coffee per day. For comparison, in September, each Prime coffee shop (part of the Novikov Group) sold an average of 200 cups per day, says Maria Loshkova, a representative of the chain.
How Magnit is testing a new store format
According to her, everyone is participating in the struggle for buyers in the inexpensive coffee segment today: even banks and mobile phone stores are trying to offer the product as a takeaway. In September, Alfa Bank announced the sale of coffee in its office in Moscow near the Technopark metro station together with Starbucks; Sberbank is also thinking about selling the drink in its branches. Tele2 opens coffee shops in its stores together with the Cofix network, VimpelCom (Beeline brand) collaborated with Coffee Like and Costa Express. Cofix and Coffee Like did not answer Kommersant’s questions. Magnit's competitors X5 and Dixie Group of Companies (including the Victoria and Megamart chains) did the same.
In Beeline salons, the opening of coffee shops brings up to 50% of additional customer traffic. Tele2's sales in such facilities are 1.5–2 times higher than those of traditional outlets. However, JosDeVries The Retail Company consultant Irina Bolotova doubts that coffee zones will significantly increase Magnit’s traffic, but they will affect the time spent in the store and the average check. “If such a corner is located at the entrance, a person with coffee can spend more time in the store and, as a result, make more purchases,” she argues. In the third quarter, traffic at Magnit decreased by 3.4%, and comparable sales fell by 0.7%, the company reported.
Nikita Shchurenkov
