History of the brand
Today coffee appeared in our stores not so long ago. The trademark is presented as an English product that is manufactured in Germany. A distinctive feature of the product is the successful combination of experience, skills and abilities accumulated over many years with modern advanced technologies.
Coffee is produced using innovative technologies
The manufacturer of Today instant coffee is the Cafea Gruppe holding centered in Hamburg, and production plants and factories are located in several German cities and in the Belgian Liege. They own half the market for these products.
Jan Bernd Rothfos has been running a profitable business for many years (since 1955).
At that difficult time, the management of the companies producing coffee varieties Jacobs, Tchibo, Eduscho and DEK, by mutual agreement, in order to preserve the market from Nestle and General Foods, divided spheres of influence. The business has gone through many difficult moments, but the company is still operating, and in 2020 it employed 1,750 employees with an annual income of 589 million euros.
Production processes
The information provided by the company is that the production cycle is carried out by German specialists. The packaging is prepared by the manufacturer of the German company Cafea-Group, under the leadership since 1955 of Jan Bernd Rothfos. They are located in Hamburg. Production workshops operate in Germany and Belgium - Liege.
The manufacturer and packager of coffee drinks is a company located near Moscow. The importer from Moscow is Betamax LLC. Packaging with barcodes from the UK.
The Today coffee brand claims that high-quality Arabica beans are used in production, using freeze-drying technology. This is vacuum-freeze drying. Each crystal contains a grain of ground grain. Instant freeze-dried drinks with a small amount of grounds.
Technological processes include:
- purchase of coffee cherries;
- roasting;
- aging to remove carbon dioxide from the grains;
- then the grain is ground;
- the mixtures are boiled in sealed containers;
- the resulting concentrates are sent for freezing;
- crushed and added to the dragee.
- dried in a vacuum space.
Raw materials and production
One of the most important tasks that the team has to solve in its daily activities is the improvement of production technologies. According to the new technological program, a freeze-dried coffee product is produced, i.e. undergone vacuum-freeze drying. Each coffee crystal contains a grain of ground bean. When dissolved, sublimated, a small amount of grounds precipitates.
Thoughtful technology down to the smallest detail allows you to preserve the original taste of coffee
Characteristic is the fact that “Tudey” is produced using new technologies, but with strict adherence to German high quality criteria. The organizer of this business is confident that great drinks give people moments of pleasure while saving time.
New cooking technology makes it possible to preserve healthy and natural qualities and a specific aroma. The technological process includes careful selection of green fruits, which are then fried in a hot oven. After roasting, the grains are kept in order to rid them of carbon dioxide released during the working process.
Coffee concentrate is made from roasted beans
The next production step is grinding the grains and boiling the mixture for two hours in an airtight container. The resulting concentrate must be frozen and then crushed into pellets. Finally, drying is carried out in a vacuum. Transformation of grains preserves the bright aroma, excellent taste and usefulness of the components. Of course, energy costs for manufacturing products are included in the cost of the product.
The taste and aroma of Tudey products directly depend on the ecology of the regions in which the raw materials were grown.
Technologies and production features
All stages of production of Today coffee are carefully controlled, from the selection of coffee beans to packaging. This is how, according to the company’s management, the highest quality products can be achieved. Today is ready for innovation, constantly strives for it, and therefore is proud of its achievements in the field of taste, quality and design.
Until recently, the German brand produced only instant coffee, which is made from 100% medium-roasted Arabica coffee. Thanks to several technologies introduced into production, the buyer can evaluate drinks of different intensity and aftertaste. Recently, the coffee collection was replenished with bean products.
Coffee Today combines European knowledge and Asian traditions to show the world how delicious and rich in flavor an instant drink can be. The company owns a large enterprise located in Germany. The following technologies for the production of instant coffee have been mastered here:
- Aroma Optima;
- In-Fi.
Aroma Optima technology is the company’s own development, based on the world-famous freeze dried technology, which literally translates as freeze-drying. The entire process of producing freeze-dried coffee involves obtaining a coffee extract, which is first frozen and then dehydrated under vacuum. Products produced in this way meet the international British Retail Consortium food safety certificate.
Glass jar Today - attractive and laconic at the same time
The coffee that is obtained as a result of these transformations has a bright aroma, retains most of the beneficial components and has a great taste. Aroma Optima technology was patented in 2007. It was then that the first instant coffee was introduced to the market, identical to natural coffee in taste, aroma, and long aftertaste.
In-Fi technology is a method of producing instant coffee, each granule of which contains microparticles of natural ground grain. Finely ground Arabica beans are sealed into a granule, which protects it from oxidation and loss of aroma. It only takes 30 seconds to brew a flavorful drink.
Coffee assortment Today
In nature, there is an interdependence between the properties of the soil and the taste of the vegetation grown on this soil. Coffee is a type of plant that responds to light, moisture in the nutrient layer of the earth, the composition of the soil, and neighboring plants. For this reason, there is a difference between fruits collected, for example, in Africa and Indian fruits. The Brazilian variety has a sour taste, the Colombian also has this taste. Indian beans are bitter and spicy in taste, coffee trees from Yemen bear fruits with a chocolate tint, even sometimes with a wine aroma. The raw material grown in Cuba has a strong aroma.
Each individual type of Today coffee has a different taste and aroma.
An appetizing and aromatic drink is made from grains grown in Ethiopia and Kenya. These suppliers give the food market products with a plus sign.
Coffee Today is a universally recognized brand and its kit includes:
- freeze-dried instant coffee;
- ground, contained in soluble;
- green coffee beans.
The recipe is simple: place 1-2 tsp in a cup. coffee mass and fill it with hot water, but not boiling water.
Espresso
Launched into production in 2007, roasted Arabica beans are used for production. Espresso is characterized by a bitter, rich taste, strength and luxurious aroma. It is supplied for sale packaged in glass jars with a capacity of 50 to 200 g, as well as in bags of 75 and 150 g. Manufacturers use the Aroma Optima technological scheme. A German company helps espresso lovers easily wake up from their sleep.
Today Espresso is the perfect drink to invigorate your morning
Pure Arabica
The drink is aromatic, medium in strength, made from the purest Colombian Arabica beans. It has been supplied to the retail chain since 2007. Sales are made both in foil packs of 75 - 150 g, and in glass containers of 50, 100 and 200 g. Pure Arabica is recommended in the middle of the day, it gives a pleasant aftertaste for a long time.
This coffee is sold in traditional glass jars and economical foil packaging
In-Fi coffee
In-Fi technology is a combination of ground and instant coffee. Colombian Arabica is used as raw material. Roasted coffee particles are finely ground and evenly distributed in the crystals of the freeze-dried product. It goes on sale in glass and foil containers, which protect against oxidative processes and preserve the natural qualities of taste and aroma of prepared fresh natural coffee.
In-Fi is a unique blend of instant and ground coffee
Green
The assortment is expanding; in 2020, there was an addition to green varieties.
The peculiarity is that the grains are not pre-roasted. You can grind the purchased grain drink yourself using a hand mill.
The product is enriched with antioxidants and has an original tea flavor. It is in demand among people who are inclined to a healthy lifestyle. It goes on sale in packs (75 g) and standard 95 g jars.
This coffee is made from green beans
Reviews
There are a lot of reviews. These are written by people who recognize themselves as gourmets, although they do not consider themselves connoisseurs and are confident that they can distinguish benign products from counterfeits.
Consumers trust German products and confidently declare their compliance with international coffee standards. The reviews sound confident that having tried it once, you will become adherents of this brand forever.
The Today trademark is associated among drink lovers with natural ground coffee. The successes of designers are celebrated, expressed in attractive packaging that is easy to use.
Original Today coffee gives you strength and energy for the whole day
Buyers respond with gratitude to manufacturers who have managed to please and surprise those who like to cheer up in the morning with a natural drink.
