History of the origin of the manufacturing company
The company was founded in the mid-18th century
, trading colonial goods, founded in 1753 by the Dutch merchant Egbert Doves, then it was inherited by his son Dove Egberts. The company's products have always been famous for their quality. Concept.
The company began producing the L'Or trademark in 1992, the products were intended for European consumers. In 2010, the company launched a new project - the production of capsules for NESPRESSO coffee machines, and the drink of this brand quickly gained worldwide fame.
Coffee capsules have been in production since 2010
In 2013, the company became part of the largest international holding Jacobs Douwe Egberts JDE), operating in 45 countries, which produces tea and coffee in all categories.
In Russia it is represented by Jacobs Dow Egberts Rus LLC. The company has a head office in Moscow and representative offices in 28 regions of the country, as well as a large modern plant in the Leningrad region that produces a soluble product.
Prices and where to buy
The cost of the product can be considered average. These are not elite varieties, no particularly complex blends - everything is harmonious and accessible. In addition, JDE Corporation does not invest special funds in advertising the drink, so its price is affordable for everyone.
- Capsule of any type - 52 g (10 pieces of 5 g each) - 280 rubles;
- Grain Espresso Forza and Crema Absolu Classic – 230 g in a bag – 370 rub.;
- Original sublimated – 95 g in a jar – 300 – 480 rubles;
- Riche – instant with ground – jar – 550 rubles;
- Original in sticks – pack of 26 pieces – 370 rub.
You can be confident in the quality of products manufactured under the control of JDE Corporation. Their impeccability and meticulous approach to the selection of ingredients and equipment guarantee 100% noble taste.
You can find the brand's products in most large chain stores throughout the country, or order online. The product is sold in the retail chains MVideo, Citilink, Utkonos, Komus, Eldorado, Auchan and many others. It can be ordered on Ozone or in online tea and coffee stores.
Advice: look through at least 10 offers before purchasing - in different stores there are often promotions that significantly reduce the price.
Grains for raw materials and production
L'Or products are made from classic Arabica beans grown in Africa, South and Central America. The L'Or (Lor) brand selects the best coffee bean producers for its products. The company works only with partners certified by the UTZ global standard. Their plantations must be equipped with modern technologies that allow them to grow environmentally friendly products and save the environment.
Only 100% Arabica beans are used for raw materials.
Production consists of several stages:
- harvesting;
- primary processing. Dry method - the beans are dried under the sun. Wet method - the beans are passed through a mill and then washed;
- grain cleaning. Remove dirt and foreign objects;
- granulometric selection. Sorting seeds through a sieve;
- roasting There are thermal, dielectric (microwave) and radiation;
- cooling;
- grinding;
- quality control in the laboratory;
- packaging;
- sending to warehouses.
Production technology
The combination of ground coffee and instant coffee became possible thanks to the invention of In-Fi technology. With its help, it is possible to preserve and fully reveal the best qualities of Arabica. In addition, oxidation of the natural product is prevented. Due to this, the shelf life is significantly extended.
The granules contain up to 30% ground beans. This distinguishes this product from classic instant coffee.
Line of coffee products from the Lor brand (Lora or Lera)
The product line from the Lehr brand
The company produces drink concentrate in capsules (for coffee machines), in beans and instant. Each package indicates the degree of saturation on a 12-point scale, so the buyer can choose a blend to their taste.
In capsules
Capsules are compatible with NESPRESSO coffee machines.
Launched in 2010. The product is a cardboard package containing 10 aluminum capsules weighing 5 grams. Suitable for most NESPRESSO coffee machines. The capsules of each product have the same price, which is the average price on the market. Coffee capsules, depending on the degree of roasting, have a wide variety of aromas. There are no elite complex blends, there is a simple and harmonious drink.
Espresso Delizioso
Subtle sweetish taste from lightly roasted coffee beans
Lightly roasted beans, without bitterness, the taste is sweetish, refined, with subtle notes. The smell is soft, unsaturated, weak, balanced. For those who don't like very strong coffee. Gives a small stable foam.
Ristretto
Strongly roasted coffee, you can feel the taste of chocolate with bitterness.
Intensely roasted coffee beans, the taste is as rich as possible, very expressive. The aroma is spicy, with bitterness and a slight aftertaste of chocolate. Invigorates, refreshes, adds strength.
Lungo Profondo
The taste is rich, non-acidic, with bitterness. The aroma is slightly spicy. Persistent almond flavor.
Espresso Splendente
Natural roasted ground coffee in aluminum capsules Espresso Splendente
Products with a pleasant taste of roasted nuts. Aftertaste with citrus notes. A soft, harmonious drink. Medium roast. A special, spicy blend.
Coffee beans
Available only in medium and strong roast
Beans from L'Or (Laura) are available in two versions - medium and strong roast. Sold in bags of 230 grams. For preparation, it is advisable to have a coffee machine with a built-in coffee grinder. The grain product is considered the highest quality and most expensive on the market.
Espresso Forza
It has a delicate taste with bitterness and sourness.
It has an intense taste, multifaceted, bright. Strongly roasted coffee beans - for lovers of strong drinks. Connoisseurs note woody and earthy notes in the aftertaste. A slight sourness and pleasant bitterness only improve the impression. Delicious on its own and good with the addition of milk - for making cappuccino or latte.
Crema Absolu Classique
It has a delicate taste without sourness and bitterness.
For those who like a more delicate taste.
Medium degree of roasting. Spicy, but without bitterness. Pleasant discreet aroma. It is good for preparation in a Turk, and in a French press, and in a coffee machine.
Soluble
The instant drink is also produced in the form of two products - fine and ultrafine grinding. The company focuses on the high quality of the blend. Sold in cans of 95 grams, bags of 75 grams and in sticks (Original) - 26 pieces per package.
Original
Original natural instant freeze-dried coffee in sticks
Freeze-dried granules of medium size, dissolve well, without sediment. The taste is soft, delicate, with a light pleasant aroma. Quite decent for instant coffee. Original products are popular among people with average incomes.
Riche
Natural instant freeze-dried coffee with the addition of natural roasted ground coffee L'or Riche
Instant product, each granule of which contains a grain of finely ground natural beans. The aroma is close to natural.
Review of reviews about L'or instant coffee
Even freeze-dried coffee from such a well-known brand is worthy of testing. More than 80% of lovers of this drink can recommend instant “Ler” - this is an excellent result.
- Many people note the convenient and beautiful packaging.
- Judging by the reviews of L'or instant coffee, it is quite strong, has a rich color and aroma.
- Some consumers note that the taste of this drink is a little bitter, and the aftertaste, on the contrary, is sour.
- Instant coffee "Ler", in general, is no worse than its analogues, either in quality or price.
Reviews from drink connoisseurs
Advertising for L'OR coffee - More expensive than gold
About natural ground coffee: “I really liked the packaging design - the combination of black and gold. Original saturation scale. The big disadvantage is the lack of detailed information about the origin of the raw materials, the degree of roasting and grinding. A delicious drink with a strong Arabica aroma.”
About the cereal: “I’m delighted with the packaging! The degassing valve is a sign of good quality. I like the placement of information about the manufacturer and method of preparation. I will note the chocolate-nut aroma and balanced taste. But the bitterness, in my opinion, is unnecessary. Although my husband appreciated it... I don’t like the appearance of the grains - they are of different sizes.”
Buyers complain about lack of information about coffee on packaging
About the concentrate in capsules: “Very nice colors. The coffee has a fairly bright, rich aroma and strong taste. Good foam. But the labeling is sparse—there’s a minimum of information.”
Review of reviews of Lehr coffee in capsules for coffee machines
In our country, capsule-type coffee machines are becoming increasingly popular, which means that the capsules themselves are becoming in demand. The Lehr brand initially became famous thanks to its capsules for Nespresso coffee machines. Let's see what consumers say about this coffee:
- Many people in most reviews of L'or coffee capsules report that this brand has a deep, rich taste and aroma.
- The price for capsule coffee is quite reasonable.
- All 100% of reviews about L'or coffee are positive. This result is truly impressive and is a coffee worth trying.
- Lehr coffee in capsules is practically not sour, as is often the case with cheaper brands.
- The main thing is to choose the strength of the drink. If you are a lover of mild taste, then do not buy highly roasted coffee, you will definitely not like it.
How not to buy a fake and its differences from the original
The scale of falsification in Russia is enormous. Recently, two underground factories producing counterfeit coffee and tea were liquidated in the Moscow region. There were 5 robotic packaging and packing lines. About a million packages of counterfeit well-known brands containing cheap products from Poland and low-grade Georgian tea were destroyed.
To protect yourself from counterfeit products, buy the product only in its original packaging
For counterfeits, spoiled or overcooked grains, coffee waste, chicory, malt, and burnt sugar are used. Sometimes ground barley, rye, beans, cereals, and crushed caffeine tablets are added. Most often, instant grains are counterfeited, but there are also counterfeit grains. They are replaced with colored beans or even balls of clay.
Signs of a fake: cheap price, plastic (not tin or glass) packaging. The presence of labels or stickers, while well-known global brands apply information directly to the can.
The expiration date, barcode and country of origin must be indicated. The packaging must be of high quality. You should not buy products from dubious retail outlets. By following these simple rules, you can significantly protect yourself from low-quality products.
Try also coffee against delusions: Illy from Italy, Black Card from Russia, Jockey, German Dallmeier, Lavazza, Nescafe, Mehmet Efendi, Jacobs, Davidoff and others.
Recommendations for selection
To choose the best ground instant coffee, you need to adhere to the following recommendations:
- Carefully inspect the packaging. There should be no damage to it. If the product is not tightly packed, it quickly loses its taste and aroma.
- When choosing tin or metal cans, the presence of rust on them is unacceptable. Also, you should not choose those that have dents or scratches.
- Labels on packaging must be clear. It is extremely important that the first three digits on the barcode match the country of origin.
- The expiration date deserves special attention. It is unacceptable to purchase expired products.
- If the granules are too dark, refried beans were used in production. Naturally, a drink based on them will turn out bitter and will have an unpleasant burnt aftertaste.
- The crystals should not stick together. A solid structure and the presence of sharp corners are considered an indicator of quality.
The combination of instant and natural bean coffee is an opportunity to get a portion of a delicious coffee drink in 30 seconds. This product is produced using innovative technology that allows you to preserve the taste and aroma characteristics of the beans, but at the same time reduce the cooking time to a minimum.
