Coffee Lavazza – review of the Italian brand

Many people have probably noticed it on supermarket shelves, and some have tried the delicious aromatic Lavazza coffee. This Italian drink differs from others in its noble taste and excellent aroma. A huge assortment and the perfect combination of grains is the main feature of the Lavazza brand. Today we will learn about the varieties of Lavazza coffee and its description.

history of the company

It all started with the decision of Luigi Lavazzo, who came from a farming family, to start his own business. In 1895 he came to Turin and opened a grocery store. The friendly and enterprising owner of the food store was quickly remembered, and the number of regular customers grew. And Luigi in the evenings, looking through the remaining reserves of olive oil, cereals and spices, inhaled the aroma of coffee beans.

Bags of coffee stood in the darkest corner, and when Señor Lavazzo looked at them, he began to dream of distant countries, where dark-skinned women in bright outfits collected dark red fruits from narrow-leaved trees.

At that time, no one could offer better and more delicious coffee. Therefore, the small grocery store quickly grew into the world's most famous coffee company. The dawn of this enterprise came in the post-war period. In 1947, the brand's current logo was invented. Despite Luigi's death in 1949, coffee sales not only did not decline, but increased so much that in the late 1950s. the company acquired its own coffee roasting plant.

Now Lavazza has become the largest coffee producer in the world. The company produces many types of it with an excellent blend, differing from each other in the percentage of different types of coffee in one package.

The company opened a branch abroad in 1982, in Paris, and in 1990, in order to popularize Italian coffee in the British capital, it created Lavazza Coffees Ltd.

The process of conquering the world continues today:

• in 2014, Lavazza, together with Illycaffè, took part in an experiment - sequencing the genome of Arabica coffee;
• in 2020, the leading coffee brand in the Baltic countries and Denmark, MERRILD, was added to the company and an Australian distribution company was purchased;
• in 2020, the French Carte Noire with its plant in Occitania became part of the Lavazza Group of Companies, which allowed the Italian brand to occupy a strategic position in the fifth coffee market in the world - French;
• in 2020, the large North American retail chain KICKING HORSE COFFEE was acquired.

According to the world ranking, oil is in the first position of the most sold goods, and coffee is in second, with the rest far behind. Lavazza also deserves credit for this arrangement.

The history of the famous Lavazza brand

LAVAZZA is the most famous Italian coffee company, whose history dates back to the end of the 19th century. Its founder, Luigi Lavazza, started the business with a small grocery store in Turin. Senor Lavazza began creating coffee blends, experimenting with a combination of the best varieties of Arabica and Robusta, roasting coffee beans immediately before sale.

Already by the 30s of the XX century. the family company was the best coffee producer in Italy, sales volumes increased rapidly, and fame grew outside the country.

It was Lavazza that was one of the first in the world coffee market and the first in Italy to use vacuum packaging for its products, which made it possible to perfectly preserve the original taste and aroma of coffee blends.

Lavazza in numbers

The Lavazza company uses coffee from the best plantations for its magnificent blends, plus modern bean roasting technology, proprietary multi-layer light-protective packaging with a one-way valve that prevents the penetration of oxygen and moisture - all this provides the unique taste and aroma characteristic of Lavazza coffee.

• 27 billion cups of Lavazza coffee are consumed worldwide every year.
• 1.9 billion euros - annual turnover.
• 90 countries in which the company has branches and a distribution network.
• 3,000 employees.
• 6 enterprises: 3 Italian factories and 1 French, two hubs - Brazilian and Indian, to serve local markets.
• 50 Training Center Lavazza, where every year 30 thousand clients, journalists and bloggers learn the intricacies of making espresso and study the history of coffee.
• 60.3% of the company's income comes from foreign markets.

How does it affect the human body?

Drinking the drink affects the central nervous system. So one cup of Luwak coffee can increase a person’s productivity by 10-12%. This fact was confirmed by the American College of Sports Medicine research center.

Coffee also helps with your figure. The drink discourages cravings for foods that contain a lot of calories, and the caffeine itself helps fat cells break down faster.

Drinking coffee also stimulates brain activity.

The product itself does not make a person smarter, it “awakens” the intellect and pushes it to work.

It also has a positive effect on the immune system: the drink relieves inflammation and prevents infection from entering the body. So the positive effect of Luwak coffee on a person cannot be underestimated or ignored.

Luwak can increase human productivity by 10-12%

Interesting facts about the brand

Since 1989, when the company offered the world the Lavazza Espresso Point system - a coffee machine using pods (Italian: cialda - tablet), disposable bags of ground coffee, vending machines have filled offices and public places - shops, train stations.

In 2004, the expansion effect intensified: Lavazza BLUE appeared on the market - a new espresso preparation system for offices, with a self-protecting capsule, which made the drink even easier to prepare and more popular.

In the forties, at one of the meetings at the Circolo degli Artisti, Beppe Lavazzo, always interested in art and keen on photography, met the artist and ordered him a collection of advertising postcards. The deal was so successful that orders began to be repeated regularly, although they made offers to different artists.

Photographer Thierry Le Goux, who took part in the creation of the 2004 calendar, created a work in which a cup of Lavazza espresso flies into space.

Ten years later, in 2014, Le Goux’s fantasies came true: Italian Samantha Cristoforetti became the first astronaut to drink coffee in orbit. The International Space Station installed ISSpresso, the first capsule espresso machine named after the International Space Station (ISS) to operate successfully in the extreme conditions of space.

Lavazza's partner in this project was the Italian engineering company Argotec, which designs aerospace systems.

Animals that ferment coffee

In addition to musangs, elephants can ferment coffee. The animals' diet includes vegetables, fruits, and sugar cane. Veterinarians ensure that the concentration of caffeine in the blood of animals does not exceed the norm.

Brazilians obtain fermented grains with the help of gray parrots. The birds' diet includes local fruits and nuts. Residents of South America prefer to create conditions close to natural for their parrots, so the taste and smell of coffee from the farm is almost no different from wild coffee.

Fermentation of grains can occur in the digestive system of some species of monkeys. Coffee varieties derived from primates are considered less elite than Luwak.

Range

Beans and ground coffee can be purchased in cans, capsules and packages. They contain different types of grains. The Lavazza brand is also famous for its drink additives - coffee syrups. Therefore, you can brew different coffee each time.

The manufacturer indicated on each package the main properties and composition of the product, and also offers various cooking recipes.

The entire Lavazza line is divided into:

100% Arabica

• Lavazza iTierra. Tiera coffee contains selected Arabica beans from Peru and Colombia. Brewed coffee has a pleasant chocolate taste and comes out with a high dense foam. The beans grow in clean, unpolluted areas and retain their floral flavor for a long time.
• Lavazza Caffè Espresso. An elite and expensive product, the grains of which grow in America and Africa. The features of uniform roasting allow the drink to acquire an original taste.
• Lavazza Qualità Oro. Consists of expensive, exquisite Arabica beans and is considered real Italian espresso. The product contains the best Brazilian and American varieties. Lavazza Oro coffee beans are medium roasted. It can be distinguished from others by its fruity-honey taste, which contains a slight sourness. Lavazza Oro coffee beans are sold in 1 kg packaging. You can also buy ground coffee Lavazza oro medium grind, packaged in 250 grams or in capsules.
• Lavazza Bella Crema. The product contains Brazilian and American grains, which are medium-roasted. Brewed espresso has a chocolate-vanilla flavor, the foam is dense and thick.
• Lavazza Filtro

Arabica and Robusta varieties

• Lavazza Super Crema. The most famous Italian variety, which includes American Arabica and a mixture of Indonesian Robusta. Goes well with milk.
• Lavazza Super Gusto. The grains of this variety are collected in ecologically clean areas. In the finished Lavazza gusto forte, you can hear the fruity notes of Arabica and the spice of Robusta, resulting in a thick foam.
• Lavazza Crema e Aroma. The product is produced in a package weighing 1 kg. This coffee tastes strong and has a dense foam. It is good to cook with cream and milk.
• Lavazza Crema e Gusto Forte. This type is represented by varieties of Arabica from Brazil and Robusta from Africa, and is distinguished by a strong degree of roasting. It has a rich taste, in which strength and chocolate notes are felt. Since lavazza espresso vending gusto forte contains a lot of caffeine, it is suitable for brewing Americano.

Lavazza Top Class

It is a blend of aromatic coffee beans from Central America and Brazil with sweet, rich Robusta grown in Asia. The medium roast blend is composed of 90% Arabica and 10% Robusta. Top Class is best suited for making espresso, ristretto, flat white, cortado and latte macchiato. Some of our customers who have spent a lot of time in Spain, Italy and Greece prefer Lavazza Top Class because it reminds them of the taste they are used to abroad.

Lavazza Gran Riserva

• Lavazza Gran Riserva. The finished drink has the following properties: it contains bitterness and strong strength. Riserva contains a lot of caffeine and is best prepared in a coffee machine.
• Lavazza Qualità Rossa. The product contains grains that grow in Africa and Brazil. Its taste is filled with delicious chocolate shades and has a pleasant aroma. Lavazza Qualità oro coffee is ideal for brewing lattes and cappuccinos.
• Lavazza il mattino. Mattino grain coffee, which contains highly roasted beans from Indian and American plantations. A very soft drink with a pronounced chocolate taste. The ground product is also produced in packages of 250 g.

Lavazza Caffè Decaffeinato

This form contains no caffeine, but the taste of coffee remains the same. It perfectly combines grains from Asia and Brazil. A small degree of roasting of the beans makes the coffee thick, aromatic, and rich in taste.

Lavazza Crema e Gusto

Admirers of the delicate foam on the surface of the drink have special respect for Lavazza Crema Gusto products. This is an amazing blend of African Robusta (70%) and Brazilian Arabica (30%).

Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste. Fine grinding makes it possible to enjoy the luxurious aroma of elite varieties. An excellent ingredient for coffee and milkshakes. Reviews indicate the attractive price of the product - for a 250 gram package with delivery to your doorstep you will pay approximately 210 rubles. (average price).

Lavazza producers offer customers dozens of varieties of natural, excellent coffee that meets all the highest standards. It is brewed in Rome, Moscow, London and Paris. Give yourself this true pleasure.

Varieties and cost

Coffee leftist is not the only one of its kind. Black Ivory is extracted and produced in a similar way. The difference is that fermentation occurs in the stomachs of Indian elephants. The cost of this coffee starts at $1,080 per kilogram. One small serving of coffee in restaurants costs $50.

Black Ivory is extracted and produced in a similar way.

The next similar exotic product is the Jacques Bird coffee variety. Made in Brazil. In this case, the grains undergo initial processing in the stomach of the birds. At the same time, Brazilian farms use an organic method of farming, that is, they do not lock birds in cages, but recreate conditions for them that are as close as possible to wild ones. Prices start at $430 per kilogram.

Another variety is Coffee Terra Nera. It is made using palm civets. The quantity of this coffee is limited. You can find it only in one place: in a coffee shop in London. The cost exceeds $1,500 per kilogram.

Types of Lavazza coffee and their description

All types of this drink differ in the different amounts of Arabica and Robusta for each variety.

There are also special capsules for coffee machines. Ground coffee also differs in degree of grinding:

• small;
• average;
• large.

In our country, these are the best and most popular types of Lavazza coffee. How to cook it correctly?

Types of coffee beans and their descriptions

Types of Lavazza coffee and a description of the composition are presented in the following table:

Depending on the variety, coffee beans have different taste and aroma qualities.

Distinctive features of ground coffee

Lavazza coffee is divided into types not only by composition, degree of roasting of beans, production technology, but also by grinding characteristics. It is this criterion that is often decisive when choosing. After all, brewing a drink using a Turkish coffee maker, a coffee maker and a French press requires different fraction sizes. Therefore, to obtain the desired result, it is so important to take a responsible approach to the choice of Italian coffee.

How Lavazza coffee is prepared in Italy

Italians learned to brew invigorating coffee a long time ago; it has already become a tradition for them. Most often they brew espresso in a coffee maker. The drink is also prepared in a Turk and milk is added instead of water.

In Italian coffee shops, real espresso is served in small cups, filled halfway to fully reveal its taste and aroma.

Many Italians drink iced coffee by cooling the brewed drink and combining it with milk, sugar and whipped cream.

Lavazza based drinks

• Latte – milk is added to the finished espresso;
• Cappuccino – brewed with high thick foam, decorated with grated chocolate;
• Americano is prepared in a coffee maker;
• Lungu is brewed with double the amount of water, this produces strong and aromatic coffee;
• Mocha - consists of one part espresso, hot chocolate, milk and cream;
• Coretto - espresso with the addition of bourbon;
• Glace – made from espresso and ice cream, served as a dessert;
• Mochiato is a drink made from espresso and milk;
• Romano – brewed with lemon juice.

Reviews about the manufacturer Lavazza:

In Italian coffee shops you can find a wide range of coffee drinks, differing in recipes. It is difficult to find certain types of flaws in the reviews of fans of the brand: almost all blends find their admirers.

Important!

A large percentage of Robusta indicates astringency in taste, pure Arabica is more delicate. But to select “your” variety you will have to experiment.

Mocha, macchiato, coretto (with alcohol), Romano or glace - any drink with grains from the Italian company turns out delicious and unforgettable. Should you put off the true pleasure of coffee?

How to choose the right Lavazza coffee

Some unscrupulous manufacturers may produce counterfeits instead of natural coffee by mixing cheap varieties. Usually, when buying an original Italian product, you need to pay attention to some features.

How to distinguish a fake?

1. If you want to buy real Lavazza, you need to go to a specialized store.
2. Pay attention to the integrity of the packaging so that there are no strong dents or breaks.
3. Each package must have a certain valve through which carbon dioxide escapes.
4. Pay attention to the date of manufacture and country of origin.
5. All grains in the package must be the same size and whole.

The Lavazza brand has a rich assortment, so every lover of an invigorating drink will choose the coffee that suits their taste.

Unfortunately, on the shelves you can often find not original Italian coffee, but low-quality counterfeit coffee. To avoid wasting your money, you should pay attention to the following aspects when purchasing:

• It is best to purchase coffee in a specialty store, even if the prices there are slightly higher than in the supermarket.
• Vacuum packaging of coffee must be absolutely flat, without bends or creases.
• Look carefully at the packaging: the date of manufacture must be on the side, and the information must indicate the country of origin of the coffee beans.
• The packaging must have a special valve for the release of carbon dioxide. It must have a cut along the edges or in the middle.
• Coffee beans should be approximately the same size, even in shape, and whole.

This drink brings unforgettable pleasure. Make your choice: Lavazza coffee beans or ground. In any case, this drink will pleasantly delight you with its taste and aroma. It will make your morning invigorating and your meeting over a cup of coffee unforgettable!

For making espresso, the following Lavazza varieties are better suited:

• Qualita Oro;
• Grand Espresso;
• Espresso;
• Gran Riserva;
• Qualita Rossa.

Without harm to health

Not everyone can drink drinks containing caffeine for health reasons. As a rule, they are contraindicated in the presence of pathologies of the gastrointestinal tract and cardiovascular system. Neglecting medical recommendations can cause significant harm to your health. But you don’t have to completely give up coffee. You just need to choose the right variety of Lavazza.

Decaffeinatto in this case will be a real find. It contains Arabica and Robusta beans processed using special technology. The caffeine content in them is reduced to almost zero. At the same time, the taste and aroma remain exactly the same as when using the classic version.

Luwak price

Nowadays, you can freely purchase coffee with an image of a palm marten on the packaging. The lowest cost of the product is two dollars for five hundred grams of product. But, unfortunately, such a pack contains only about one percent of high-quality grains, and there may be none at all. Counterfeits supplied to the market by unscrupulous bean producers often include regular black coffee fermented using an artificial method.

How much does natural Luwak coffee cost? It is mixed with Robusta and released for sale, the price will depend on the content of Luwak in the mixture. A Vietnamese product in its natural form will cost about one thousand dollars.

Today in Moscow you can buy it at a price of four thousand rubles per hundred grams of the product.

Reviews from people

The best coffee from Lavazza, for me personally, is TopClass. Great chocolate taste and wonderful aroma.

I recently tried Qualita Rossa for the first time in my life and was captivated. This is simply a miracle drink. It not only gives you energy, but also lifts your spirits. Real, high quality coffee.

I am an experienced coffee lover, but after trying Crema e Gusto, I can’t drink any other coffee. Nothing can spoil it, even if you don’t know how to brew coffee.

I just love Grand Espresso. After a morning cup of this coffee, I'm ready to move mountains. The main thing is to buy from trusted places so as not to run into a fake. But, in general, the coffee is great!

Do you want a legend in the best Asian traditions?

Telling how the amazing properties of Luwak coffee were unexpectedly discovered.

It is believed that musangs choose only the most delicious grains.

A terrible disaster befell one peasant family: wild musangs completely ate the harvest of ripe grains for sale. But the Vietnamese miraculously discovered undigested grains and were able to obtain coffee from animal feces. Extreme poverty forced the peasants to wash this find and, after roasting it, put it up for sale as regular coffee. And their surprise was great, because an incredibly delicious taste was obtained!

Third century of development

The second millennium was a time of new discoveries for Lavazza. Work is in full swing on the new Lavazza Blue flavor using the extraction principle, which will give the coffee drink an extraordinary aroma and velvety feel. The beginning of the 2000s will also be marked by the opening of the charitable foundation “Giuseppe and Pericles Lavazza Foundation” and the creation of new subsidiaries. The largest network of Lavazza coffee distributors continues to develop. Lavazza does not forget about capsule coffee; it becomes available to everyone and is sold in every supermarket around the world. By 2010, the plant in Turin already included a huge innovation center, which houses laboratories, offices, training centers, etc. The development of the Lavazza company was not even hindered by the global economic crisis; the company’s policy remains unshakable and is maximally aimed at expanding and popularizing the Lavazza brand. In 2010, Emilio Lavazza dies and the era of the fourth generation of the Lavazza brand ends. This man was a kind and fair manager; it was he who developed the concept of friendly relations in the team. Find out what Lavazza is all about today. The third part of the article is linked here!

Conquering the international market

It all starts with the opening of a branch in France, this was the first step in the formation of an international network, which currently includes more than 90 countries around the world. Lavazza strengthens its position in the UK, Vienna. Germany. This allows the company's profit to increase to 33 billion liras. Lavazza occupies an honorable place in the ranking of the Top 50 European companies. In the 90s, a new hit flew around the world - the Espresso Point Lavazza coffee machine, the peculiarity of which was the preparation of coffee exclusively using capsules containing portioned coffee.

With the emerging trend towards globalization, Lavazza's management decides to strive for internalization. They decide to rework their development strategy. Lavazza is investing heavily in new foreign centers. In 1999, Lavazza bought the II Caffe Di Roma cafe chain and established itself in Portugal.